Without doubt, one of the main contributions made by Carlos Llano is the humanization of business. This may seem paradoxical due to the fact economic organizations are built and developed by human beings. However, precisely because it is so obvious, this humanistic view of business has been left out with dire consequences: A utilitarian and undignified use of people. Based on two of his writings, this article pretend to be a reflection on two of Carlos Llano's main ideas on this subject: Hospitality and friendship, thus rending homage to one of the pillars of "Universidad Panamericana".
