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Industrial brand equity: a systematic literature review and directions for future research
(Informa UK Limited, Taylor & Francis Group, 2024)
Castillo Villar, Fernando Rey
;
Murillo, Enrique
The importance of industrial brand equity in the business-to-business (B2B) marketplace has seen a considerable surge in the last decade, emphasizing its crucial role in shaping competitive advantages and fostering long-term relationships within industries. However, while research has thoroughly explored the concept of brand equity in the business-to-consumer (B2C) context and its various dimensions and implications for consumer behavior, research on industrial brand equity is still recent, with many aspects remaining underexplored and lacking comprehensive theoretical grounding. To advance this emerging and important domain, bibliometric analyses and the ‘Theory-Context-Characteristics-Methodology’ (TCCM) framework were applied as part of the systematic literature review. Overall, 64 articles from the Web of Science database, published between 2010 and 2023, were thoroughly reviewed and analyzed. The study offers a unifying overview of existing findings on industrial brand equity, systematically highlighting the most prominent theoretical perspectives, variables such as antecedents, mediators, moderators, and outcomes, as well as various contexts and research methods that have been employed in this area. Furthermore, it provides a future roadmap aimed at stimulating further studies on industrial brand equity, addressing gaps, and proposing new directions for research. Also provided are managerial implications suggested by the findings of this research. ©The authors ©Informa UK Limited ©Taylor & Francis Group.
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Virtues and the common good in production
(2019)
Scalzo, Germán
This chapter explains the nature of leadership and why ethics is critical both in the behavior of the leader and the study of leadership. It also explains leadership from the perspective of Aristotle, MacIntyre and Catholic Social Teaching. The chapter discusses the virtues that today's leaders need. It integrates notions of human dignity and the common good into a framework for virtuous leadership. The chapter examines the leader: why ethics and the virtues are critical and how the leader's character relates to the firm in particular and society in general. This is because good corporate performance needs good leadership. Leadership literature has focused on leaders' personal characteristics, leader-related skills and behaviors. There is also a stream of research on differentiating transformational from transactional leaders. Transactional leaders guide followers towards established goals by clarifying role and task requirements. ©2018 Taylor and Francis Group.
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CSR and Virtue Ethics: The common good of firms, markets, and civil society
(2021)
Scalzo, Germán
This chapter probes the social responsibility of firms using a virtue ethics approach and the concept of the common good. In particular, it highlights the contrasting assumptions of mainstream approaches and the common good of the firm approach to explaining how the latter—rooted in Aristotelian virtue ethics—provides an original conception of social responsibility. A common good approach to social justice understands social relationships essentially as duties to which one voluntarily adheres; when said justice and commitment to the common good flourishes, community ensues. Finally, a virtue ethics approach to corporate social responsibility establishes three forms of duty and social responsibility to stakeholders, including those who make up the firm, those who maintain a market-based relationship with it, and those who are related to the firm as part of society’s civic sphere.
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