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    Estrategias comerciales para el incremento de ventas de mezcal en el extranjero
    (Hospitalidad ESDAI, 2018)
    Borrego Rivera, Georgina
    ;
    Campus Ciudad de México
    Mezcal is an alcoholic beverage that has gained momentum in recent decades, due to its unique artisan flavor, has been a great delight at international level, however the lack of solid strategies that guide the mezcalera community have not been concrete. In this research article the most used strategies in international business are developed to solve the need faced by the mezcalera community: the expansion and performance in the international markets, in order to increase their sales abroad. Based on the above, the interview instrument was applied to the most important mezcal companies, determining the current mezcal situation, the most common challenges and achievements faced by exporters. For this reason, the exporter and the entrepreneurs are invited to expand their vision in accessible and new markets that generate positive results in the growth of their companies.
      39  469
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    La evaluación de competencia laboral y la ética
    (Hospitalidad ESDAI, 2003)
    Monzá Arévalo, Rosa
    ;
    Campus Ciudad de México
    With the passing of time, the act of evaluation has become part of human activities, forming part of what people do and the expression of how they reason. Evaluation forms the medium to improve what has been done; to evaluate is to optimize and improve what has been experienced, for this reason one should not consider it as only a technical activity or knowledge, but should consider it as essentially ethical which covers the whole human being. In our country a fundamental component of the Project of Modernization of Technical Education and Training (PMETYC) is the system of labor competence. The purpose of this is to establish mechanisms whereby third party organizations can evaluate, by recognition and certification of competence, the performance of an individual in a specific, productive function based on a technical standard of labor competence. In order to carry out the functions of evaluation, correctly, it is necessary the fulfillment of a Code of Ethics which establishes the tasks of the evaluating center and the candidate. The code defines the limits of performance, both as a person and as a candidate, during the evaluation; for this to be considered as a fair and balanced action.
      8  48