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    Item type:Publication,
    Por qué la cocina mexicana siempre ha sido sustentable
    (Hospitalidad ESDAI, 2013)
    González Reza, Adriana María
    ;
    Campus Ciudad de México
    There is something lacking in the official speech at the declaration of Mexican Cuisine as a Human Cultural Heritage by UNESCO, a new and very fashionable term: Sustainability. In the intent of changing people's mentality towards a more friendly treatment for our planet, many have tried to adequate this term to contemporary man's actions. However, this new vision, so very necessary at the beginning of this XXI Century, forgets to highlight all those activities which were already sustainable from the very beginning. This is the particular case of Mexican Cuisine, a whole nation's pride and practically a National History manual. Looking over the last centuries of our nation's life, we may notice that the maize patch has always been near the people as a food production identity. Modest and silent, it has supplied its farmers with the most basic as well as the most representative food in Mexican Food Culture. We could state that the culinary process in Mexico began at the same moment people started farming. It is only until now that we understand why in many indigenous regions whenever one refers to the ripening of fruits and vegetables, they are always described as"well cooked" or "seasoned".
      8  216
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    Item type:Publication,
    El pulque: Un producto turístico gastronómico sustentable.
    (Hospitalidad ESDAI, 2013)
    Torres Nieto, María Antonieta
    ;
    Campus Ciudad de México
    Mexican cuisine is recognized as one of the richest and most varied in the world, and thanks to its techniques, ingredients and eclectic capacity, it has managed to become part of not only of Mexican tables, but has also generated great interest worldwide. Thanks to these characteristics, and the boom of gastronomic tourism, it has become a tool for generating economic, social and cultural movements, aiding Mexico's development. For this reason, products that generate interest for their traditional and historical value are being promoted. Such is the case of the promotion and dissemination of the cactus drink PULQUE, which in itself has been over time a representative of Mexican history, culture, identity and economy.
      6  362
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    Item type:Publication,
    Narrativas audiovisuales líquidas sobre masculinidades futuras: identidad de género en Black Mirror
    (Universidad Panamericana, Escuela de Comunicación, 2020-12-01)
    Valhondo-Crego, José Luis
    ;
    Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
    Las representaciones cinematográficas de identidades en la cultura popular nunca han sido arbitrarias; funcionan negociando significados políticos con sus públicos. Las imágenes de los medios pueden ayudar a emancipar o limitar el potencial de los representados. Partiendo de que la masculinidad siempre ha sido un significante flotante listo para ser rearticulado, este texto tiene como objetivo analizar la representación masculina presente en el primer episodio de la quinta temporada de Black Mirror, titulado Striking Vipers, que da nombre al videojuego que comparten los protagonistas. Los resultados señalan las contradicciones de la representaciones mediáticas que afectan al debate sobre la identidad de género y la performatividad. Por una parte, las premisas del relato apoyan una tesis emancipadora de las identidades de género, basada en la conciencia de su performatividad. Por la otra, el desenlace contradice esta idea generando una representación conservadora y tradicional a pesar de su aparente carácter progresista, que se enmascara con la distopía tecnológica.
      18  81