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Subject: search.filters.subject.Assertiveness (Psychology)

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    Assertiveness in Coffee Agri-Food Chain Business
    (Emerald Publishing Limited, 2025)
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    Vega Vera, Nadia Viridiana
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    Castañeda Martínez, Ana Erika
    This document is a chapter that discusses the negotiation problem in product commercialisation by small-scale producers in the Mexican agri-food sector, specifically in the coffee industry. The chapter emphasises the importance of developing soft skills, particularly assertiveness, in the different actors of the productive chain for price negotiation and product commercialisation. The article discusses the concepts of agroecology and assertiveness in agri-food value chains and the methodology used to measure the relationship between assertiveness and overpricing of agri-food goods using a logistic model. The study found that assertiveness in management and other skills and knowledge can lead to higher coffee prices and improve producers’ quality of life. The article also discusses the coffee industry’s evolution in terms of economic units, added value, governance, institutional framework and policy initiatives to support the sector. The study’s results could have implications for other agri-food products in Mexico, such as Creole corn, mezcal, tequila and cocoa.©The authors ©Emerald Publishing.
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    Assertiveness in the Workplace: Personal and Business Competitiveness in Emerging and Developing Countries
    (Emerald Publishing Limited, 2025)
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    Castaños-Cervantes Susana
    Assertiveness is a philosophy of life and a way of conducting business founded on respect and consideration towards others. Relationships based on trust, respect, openness, and sincerity can be forged through assertiveness. This timely work delves into the intricacies of assertiveness and its profound impact on personal and business competitiveness, within the context of emerging and developing countries. In an era marked by globalisation, cultural diversity, and rapidly evolving business landscapes, assertiveness has emerged as a critical skill. This book explores how assertiveness can be harnessed to enhance competitiveness, organisational culture, and professional growth in regions experiencing dynamic economic changes. The book’s scope, the theoretical and methodological foundations, the populations targeted, the managerial implications, and the valuable and diverse approaches will appeal to researchers and academics, upper-level postgraduate students, and leaders from private, public, and third-sector companies. ©The authors ©Emerald Publishing Limited.
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    Assertiveness as the Catalyst for Sustainable Growth and Global Competitiveness: Future Perspectives and Practical Implications
    (Emerald Publishing Limited, 2025)
    This closing chapter celebrates assertiveness as a catalyst for sustainable growth and global competitiveness, not just in theory but as a compelling call to action for future leaders and organisations. Assertiveness emerges as a core principle, enabling individuals and businesses to meet the demands of an interconnected, fast-paced world with confidence, resilience and ethical integrity. For leaders, assertiveness fuels sustainable strategies, cultivates ethical decision-making and fosters inclusive, transparent cultures that empower employees to innovate and excel. It is a powerful tool for individuals’ personal growth and career advancement, promoting clear communication, accountability and adaptability in complex professional landscapes. As technology reshapes global business, assertiveness ensures that human values guide innovation, bridging cultural divides and fostering collaboration across borders. Practical insights within this chapter provide tools for implementing assertive organisational strategies through leadership training, open dialogue and feedback. This chapter closes with an invitation to adopt assertiveness as an enduring foundation for building competitive, inclusive and responsible business environments – where sustainable success aligns seamlessly with ethical responsibility. ©The author ©Emerald Publishing.