Assertiveness in the Workplace: Personal and Business Competitiveness in Emerging and Developing Countries
Journal
Assertiveness in the Workplace
Publisher
Emerald Publishing Limited
Date Issued
2025
Author(s)
Castaños-Cervantes Susana
Type
text::book::book part
Abstract
Assertiveness is a philosophy of life and a way of conducting business founded on respect and consideration towards others. Relationships based on trust, respect, openness, and sincerity can be forged through assertiveness. This timely work delves into the intricacies of assertiveness and its profound impact on personal and business competitiveness, within the context of emerging and developing countries. In an era marked by globalisation, cultural diversity, and rapidly evolving business landscapes, assertiveness has emerged as a critical skill. This book explores how assertiveness can be harnessed to enhance competitiveness, organisational culture, and professional growth in regions experiencing dynamic economic changes. The book’s scope, the theoretical and methodological foundations, the populations targeted, the managerial implications, and the valuable and diverse approaches will appeal to researchers and academics, upper-level postgraduate students, and leaders from private, public, and third-sector companies. ©The authors ©Emerald Publishing Limited.
License
Acceso Restringido
How to cite
Atristain-Suárez, C., & Castaños-Cervantes, S. (Eds.). (2025). Assertiveness in the Workplace. Emerald Publishing Limited. https://doi.org/10.1108/978-1-83662-214-7
Table of contents
1. Assertiveness in the Workplace: Personal and Business Competitiveness in Emerging and Developing CountriesAvailable to Purchase / Connie Atristain-Suárez; Susana Castaños-Cervantes -- 2. Assertive Communication for Personal and Business SuccessAvailable to Purchase / Ekaterina Panarina -- 3. Assertiveness, Trait Competitiveness and Perception of Performance as Emotional Intelligence Predisposing FactorsAvailable to Purchase / Ignacio Alejandro Mendoza Martínez; Víctor Xochitototl Nava; Juan Carlos Castaño-Benjumea; Angélica María Hernández Triviño; Liliana Raquel Ruiz Fuentes -- 4. Assertiveness as the Ethical Act of Being a Singular Person: Choosing Oneself and Affrontement (Front-Facing) for Loving CommunicationAvailable to Purchase / Rafael García-Pavón; Catalina Elena Dobre -- 5. Disruptive Innovation as an Instrument for Enhancing Organisational Culture and Business Competitiveness: The Transversality as an Identity Element of Assertive OrganisationsAvailable to Purchase / Ananya Rajagopal; José Anselmo Pérez Reyes -- 6. Assertiveness as a Critical Factor for Organisational Adaptability in Service SMEsAvailable to Purchase / Jacqueline Y. Sánchez-García; Juan E. Núñez-Ríos -- 7. Managerial Skills and Assertive Communication Within the Framework of Technological MediationAvailable to Purchase / Omar Alejandro Pérez Cruz; César Alfredo González González; Karina Orozco-Rocha -- 8. Assertive Communication and Its Role in Family Business Management: A Case Study in Juarez, MexicoAvailable to Purchase / Carlos Jesús González-Macías; Diego Adiel Sandoval-Chávez; Luis Adrián Lozoya-Muñoz; Aida-Yarira Reyes-Escalante -- 9. Assertiveness in Coffee Agri-Food Chain BusinessAvailable to Purchase / Marisol Velázquez-Salazar; Connie Atristain-Suárez; Nadia Viridiana Vega Vera; Ana Erika Castaneda Martínez -- 10. Assertiveness on WomenAvailable to Purchase / Niceta Ireri -- 11. Experiences of Assertive Communication in Formative and Professional Relationships in Higher EducationAvailable to Purchase / Rosa María Nashiki-Angulo -- 12. Assertiveness as the Catalyst for Sustainable Growth and Global Competitiveness: Future Perspectives and Practical ImplicationsAvailable to Purchase / Connie Atristain-Suárez.