CRIS

Permanent URI for this communityhttps://scripta.up.edu.mx/handle/20.500.12552/1

Browse

Settings

Subject: search.filters.subject.Corporate communication

Search Results

Now showing 1 - 2 of 2
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Do CSR actions in retailing really matter for young consumers? A study in France and Norway
    (Elsevier, 2014)
    Loussaïef, Leïla
    ;
    Cacho-Elizondo, Silvia
    ;
    Beate Pettersen, Inger
    ;
    Tobiassen, Anita E.
    This research explores how young consumers perceive Corporate Social Responsibility (CSR) actions of French and Norwegian food retailers, and how these actions affect brand image, brand associations (adjectives, verbs, and names) and consumer–retailer relationships. It uses a qualitative methodology with in-depth interviews. This exploratory study shows that French and Norwegian young consumers have problems linking CSR with food retailing, and they question retailers' true commitment to CSR. Young French consumers had stronger brand associations than young Norwegians. Therefore, we argue that, CSR commitment among retailers in both countries is likely to positively affect retailer brand image. Nevertheless, CSR related products could also be associated with higher prices and may exclude lowincome consumers. & 2013 Elsevier Ltd. All rights reserved.
    Scopus© Citations 50  44  1
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Online reputation management in spanish public hospitals. A quantitative analysis
    (Universidad Panamericana, Escuela de Comunicación, 2023)
    Medina Aguerrebere, Pablo
    ;
    Medina, Eva
    ;
    González Pacanowski, Toni
    ;
    Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
    Spanish public hospitals face an increasingly complicated situation because of limited budgets, patients’ new requirements and the development of private hospital groups. To deal with this challenging framework and reinforce their strategic positionings in the health market, some public hospitals have implemented corporate communication strategies based on social media platforms. This paper aims to analyze how Spanish public hospitals manage Facebook, Twitter, and Youtube, as well as their corporate websites, to promote their brands and reinforce their strategic positionings. To do that, we conducted a literature review about health communication, and then we resorted to 48 indicators to analyze how the 100 best Spanish public hospitals used their websites and these three social media platforms for branding purposes. We concluded that most public hospitals in this country resorted to their corporate websites to disseminate journalistic content; they used Facebook and Twitter to publish visual information about the hospital (logo, videos, etc.); and they managed Youtube to describe medical treatments and internal protocols.
      27  64