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La evolución de la web: un análisis de su impacto en el desempeño de las micro empresas del Distrito Federal.
(Hospitalidad ESDAI, 2015)
Becerril Isidro, Javier
;
Campus Ciudad de México
Through this investigation we try to identify the impact of web use focused on its application in small business in Distrito Federal, enquiring if that use has stimulated a competitive development in relation with others in same segment into their market. Because the internet has increased the number of sales in the economically active population and based that Distrito Federal and Estado de México are the regions that present major internet penetration, the web could support greater level of competitiveness of Distrito Federal from perspective of web information and communication technologies use. That was the principal reason why we did a field investigation trying to identify specifically from small business stakeholders perspective, if the use of that technological tools has increased their competitive position.
21 42
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Importancia estratégica de los activos intangibles en la Industria Hotelera.
(Hospitalidad ESDAI, 2013)
García de León, Salvador
;
Campus Ciudad de México
Resources and Capacities Based Theory currently stands out in the effort to achieve a greater understanding of the essence of the competitive advantage and determinant facts of such competitiveness. This paper presents an overview of the characteristics and management of a set of intangible assets that are considered relevant to the development of hotels under the perspective of the Theory of Resources and Capacities.
3 266
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La política de competencia, una aproximación conceptual.
(Hospitalidad ESDAI, 2009)
Herrera Ordoñez, Alberto
;
Campus Ciudad de México
The economic integration of Latin America and the Caribbean has forced governments to develop and establish public policies which should contribute to generate, on one hand, a social, political and economic certainty required by international markets to consider a country as «viable» for investments and market developments; and, on the other hand, to establish market conditions which guarantee the supply demanded by the population. In this context, one of the policies which may contribute to create the best conditions for economic development in the countries of the region is «Competition Policy», most of all because of its contribution towards creating a favorable environment to enable economic agents to develop free competition with clear rules. These rules, as will be presented in this article, are necessary to promote economic and commercial activities. This document intends to serve as a conceptual and theoretical reference framework for study and research on Competition Policy. It was elaborated upon the revision of a very extensive and exhaustive bibliography in reference to Competition Policy within the topics dealt with by the public economic sector and economic regulation.
3 152
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Auditoría de restaurantes: un proceso continuo
(Hospitalidad ESDAI, 2004)
Espejel Zavaleta, Miguel
;
Campus Ciudad de México
For almost all people, the word "audit" has not had a good reputation. But, things have changed. In the new economy, management requires fast and soundly based decisions. In the restaurant environment, for example, it is very important to develop an auditing tool that provides information not only from the financial or operational perspective, but also from the customers' point of view. This information will permit the organisation to improve their process and to reinvent itself with innovative and attractive services and products to face the challenge represented by competition.
74 185

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