Revista Hospitalidad ESDAI

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    Percepción de la calidad en el servicio y su influencia en la imagen de las organizaciones gastronómicas en Ixmiquilpan, Hidalgo
    (Hospitalidad ESDAI, 2020)
    Cruz González, Ana Rosa
    ;
    Mendoza Cruz, Yesenia
    ;
    Campus Ciudad de México
    This article describes the development of the research work carried out to measure the quality of the service and its in-fluence on the organizational image of gastronomic compa-nies. The objective was to determine the significant effect of the service quality variables perceived by diners on the image of gastronomic service organizations that impact competiti-veness. A review of the literature of the concepts of service quality was carried out, as well as the organizational image, its measurement in general, as well as the measurement of ser-vice quality, specifically in restaurants. The methodology used for the present has a quantitative and qualitative approach, exploratory, descriptive and correlational, with a non-experi-mental and cross-sectional design. Instruments were applied to a sample of 160 diners from gastronomic service organiza-tions to measure the dependent and independent variable. It was carried out in a significant and representative sample, the sampling design was stratified random. The results allowed us to identify what factors significantly influence the perception that diners have about the quality of the service of gastrono-mic organizations in Ixmiquilpan, Hidalgo.
      8  79
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    Cómo aprovechar el potencial de las tecnologías digitales para el desarrollo empresarial: una aproximación
    (Hospitalidad ESDAI, 2018)
    Arellano Morales, Mario Alejandro
    ;
    Campus Ciudad de México
    This article analyzes the importance of information and communication technologies as tools with the potential to catalyze business development in the global economy. Particularly, the need to reach a better articulation between the public, private and academic sectors in initiatives aimed at the use, adaptation and diffusion of digital technologies to promote business development in the strata of micro, small and medium enterprises in the country. The results of the study show that in spite of the advances, there are still areas of opportunity for their best use, so some elements that could contribute to this objective are proposed.
      2  127