Revista Panamericana de Comunicación

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    From experiment to strategy: use of TikTok by the local Spanish press between 2021 and 2024
    (Escuela de Comunicación - CampCM, 2025-09-11)
    Sidorenko-Bautista, Pavel
    ;
    Herrranz-de-la-Casa, José María
    ;
    Alonso López, Nadia
    The rise of TikTok has prompted journalists and media outlets to experiment with its short-form video format. The main goal of this paper is to analyze the presence, activity, and narrative strategies of Spanish local media on TikTok between 2021 and 2024, noting that at the start of this period, only 2.83% of 705 Spanish local newspapers had active profiles on TikTok. Content production was limited and inconsistent, with many profiles remaining inactive for long stretches. Non-journalistic content, such as advertising and humor, was mixed with journalistic posts, events, and social news. Most publishers have struggled to adapt to TikTok’s format, often relying on static images or repurposing existing content. However, some have employed innovative strategies like satire and collaborations with local creators. Limited resources and an aging audience were identified as potential obstacles. A comparative analysis updated in December 2024 showed mixed results: some media outlets have maintained or grown their presence on TikTok, while others have stagnated or exited the platform. The study concludes that TikTok presents both opportunities and challenges for local journalism, as it requires resources, creativity, and adaptability to attract younger audiences. This involves engaging a global audience with content of local interest and informing emerging viewers who now depend on this platform as their main source of information.
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    Mapping international research in Cinema, Audiovisual, and Animation: A metric study in Scopus
    (Escuela de Comunicación - CampCM, 2025-08-06)
    Dias Medeiros, Thaís
    ;
    Souza Vanz, Samile Andréa de
    This article maps out the international scientific output in Cinema, Audiovisual, and Animation in the Scopus database. It uses bibliometrics as its methodological approach. Our research identified a diversity of publication languages, with English being the most commonly used language. The article was the dominant documentary typology, followed by the review, which may indicate a publication trend in the area. Among the publication vehicles, journals from the United Kingdom and Spain stand out. The countries with the highest number of publications in Cinema, Audiovisual, and Animation differ from the general ranking, and Brazil and Spain stand out when it comes to publications on the topic. It is concluded that production in the area, which began in 1980, has been growing slowly but steadily, especially since the 2000s, predominantly in the areas of Arts and Humanities, and Human Sciences. This research presents a broad and international view of the topic and suggests new studies in other databases as well as in specific countries.
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    Accelerating research processes with Scopus AI: A place branding case study
    (Universidad Panamericana, Escuela de Comunicación, 2024)
    Aguilera-Cora, Elisenda
    ;
    Carlos Lopezosa
    ;
    Fernández-Cavia, José
    ;
    Codina, Lluís
    Academic databases play a crucial role in advancing science by hosting a vast array of peer-reviewed literature. However, academic database search tools involve a relatively slow and rather unintuitive process of searching and evaluating content. To address these challenges, in January 2024, Elsevier introduced Scopus AI, a generative artificial intelligence that synthesises evidence indexed in Scopus based on prompts. This study assesses the utility of Scopus AI (in its beta version at the time of the research), within the context of a doctoral thesis through a specific case study. By employing a relational prompt and three follow-up questions, the study aims to pinpoint intersections between different topics within the realm of Social Sciences and, more specifically, Communication, with a case on place branding. The consolidated result provides an initial list of references, offers a comprehensive overview, and allows to generate a meta-synthesis based on the summaries provided by each prompt. Scopus AI (beta) presents features that enable researchers to identify influential authors and works, explore relevant keywords, review recent literature, and identify potential research gaps. Although Scopus AI has some limitations, such as the dependence on the abstracts of documents indexed in Scopus, the simplification of concepts, or the relative disconnection between arguments, the results demonstrate the value of this tool in accelerating research processes, as it synthesises research in a given area, maps its main characteristics and allows for information discovery.
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