Ciencias Económicas y Empresariales

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El T-MEC como elemento de generación de confianza para la internacionalización de las empresas mexicanas
(2023)
Baker Pineda, Juan Carlos
;
Tovar García, Edgar Demetrio
The internationalization of companies allows them to access new markets and exploit other growth opportunities. There are several factors associated with a successful internationalization process, but research on these topics has been developed mainly in developed countries. For Mexico, whose international trade represents more than 80% of its GDP, understanding the elements that promote a successful internationalization process is essential. This thesis is made up of three chapters: the first analyzes the behavior of Mexico's trade with its partners in the U.S.-Mexico-Canada Agreement (USMCA), to establish the importance of foreign trade for our country. Subsequently, the literature on the internationalization of companies and trust as a success factor in these processes is discussed. The analysis of the literature suggests that trust, especially for companies originating in developing countries, is indeed a crucial factor in internationalization. To test these ideas, a third chapter presents a quantitative analysis (through a regression analysis to establish the correlation between some variables representative of trust and the internationalization of companies) and a qualitative analysis (through three case studies of Mexican companies to illustrate their internationalization processes). The research concludes that trust is a critical component for international business success. These conclusions can support a series of actions – for both private and public actors – to assist Mexican companies, especially small and medium-sized enterprises (SMEs), to capitalize on the advantage of the trade agreements that the country has negotiated, especially the USMCA.
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Factores conductuales en la valuación de marcas: un enfoque de machine learning
(Víctor Miguel Morales González, 2025)
Morales González, Víctor Miguel
;
Dávila-Aragón, Griselda
;
Ortiz Arango, Francisco
La investigación propone una dinámica contemporánea del valor de marca desde una perspectiva integradora que vincula las teorías financieras clásicas con los enfoques conductuales y cognitivos. A partir de un modelo sustentado en análisis factorial confirmatorio, complementadas con algoritmos de machine learning y herramientas de explainable machine learning, en concordancia con los principios de las normas ISO 10668 e ISO 20671, estableciendo bases metodológicas para una valuación
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Gestión del agua: Una visión urbana y rural para el crecimiento económico de México.
(2025)
;
Briseño Ramírez, Hugo
;
Tovar García, Edgar Tovar
Water management faces a new global paradigm, driven by climate change, urban growth, competition among uses (domestic, industrial, agricultural, and energy), inefficient use, pollution, and obsolete infrastructure. As a limited resource, water has acquired strategic relevance, demanding comprehensive approaches that go beyond technical aspects to incorporate social, economic, and political dimensions. This thesis analyzes the role of water as a scarce and valuable economic resource, combining micro and macroeconomic perspectives. At the micro level, it studies the financial self- sufficiency of operating agencies and productive diversification in irrigation districts as indicators of efficiency and sustainability. At the macro level, it examines how water availability and quality affect subnational economic growth. The empirical analysis is based on three studies: 1) a panel database of 31 urban agencies (2017–2019) reveals that financial self-sufficiency is positively associated with domestic tariffs and operational efficiencies, and negatively with location in the southeast of the country; 2) a dynamic model for the 32 federal entities (2005-2020) shows that water availability is positively related to per capita GDP, though not to growth rates; and 3) in 86 irrigation districts, it is demonstrated that crop diversification improves water yield, with statistically significant effects. The findings confirm that the water problem in Mexico must be addressed as a comprehensive economic challenge, with implications for public management, applied economics, and water policy design.
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Factores asociados al valor de los activos
(2025)
Rivera Ramírez, José Carlos
;
Briseño Ramírez, Hugo
En esta tesis se exploran los factores asociados como variables relevantes de la generación de valor para los futbolistas delanteros profesionales, las empresas que cotizan en la Bolsa Mexicana de Valores, y las principales marcas a nivel mundial. Se llevan a cabo modelos logit ordenado, modelos de regresión con datos de panel y de mínimos cuadrados ordinarios. Se analiza la información del valor de mercado de futbolistas delanteros profesionales a nivel mundial, obtenida de la plataforma Transfermarkt.de; del valor de las empresas que cotizan en la Bolsa Mexicana de Valores, obtenida de Factset; y del valor de las principales marcas a nivel mundial, obtenida de la plataforma Interbrand. Se concluyen las variables que tienen una relación significativa, tanto positiva como negativa, con los activos analizados. Este estudio contribuye a la toma de decisiones de inversión con base en los generadores de valor o value drivers de los activos en cuestión, con una perspectiva de maximización del valor.
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Gestión Estratégica en la Deserción por Rendimiento Académico en una Universidad Privada
(2024)
;
Rodríguez Magaña, Alejandro
University desertion continues to be a challenge for the directors of Higher Education Institutions worldwide. It not only harms the mission of the institutions, but also the income and quality indexes. Therefore, identifying the reasons that lead students to abandon their studies today will serve to understand the phenomenon and implement more effective policies to reduce it. This study aims to contribute to the research of private universities, particularly with a preventive and reactive management model to strengthen retention and address dropout. The main objective is to know the factors that prevent students from dropping out and to reflect on the implementation of appropriate mechanisms to reduce dropout according to the context of the institution. A review of the scientific production of the years from 2018 to 2023 on the factors of dropout and methods used to address them was conducted. Subsequently, 27 semi- structured interviews of a universe of 28 students who were at risk of dropping out were conducted to learn about the causes from their perspective. The results were analyzed through constant comparisons according to grounded theory. The findings suggest the potential of approaching students through programs that help them to overcome their difficulties. Based on these findings, the implementation of the Academic Improvement Program applied to 12 young people who did not achieve academic performance was evaluated. The evaluation was carried out using the Most Significant Path technique. The main changes manifested in the students are: in their personal development and growth and recovery of emotional balance. Finally, based on these results, academic policies and the design of preventive and reactive management models to reduce desertion are proposed, which will serve as a practical framework for other institutions in similar contexts and for the literature on the organizational management of universities.
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El T-MEC como elemento de generación de confianza para la internacionalización de las empresas mexicanas
(2023)
Baker Pineda, Juan Carlos
;
Tovar García, Edgar Demetrio
The internationalization of companies allows them to access new markets and exploit other growth opportunities. There are several factors associated with a successful internationalization process, but research on these topics has been developed mainly in developed countries. For Mexico, whose international trade represents more than 80% of its GDP, understanding the elements that promote a successful internationalization process is essential. This thesis is made up of three chapters: the first analyzes the behavior of Mexico's trade with its partners in the U.S.-Mexico-Canada Agreement (USMCA), to establish the importance of foreign trade for our country. Subsequently, the literature on the internationalization of companies and trust as a success factor in these processes is discussed. The analysis of the literature suggests that trust, especially for companies originating in developing countries, is indeed a crucial factor in internationalization. To test these ideas, a third chapter presents a quantitative analysis (through a regression analysis to establish the correlation between some variables representative of trust and the internationalization of companies) and a qualitative analysis (through three case studies of Mexican companies to illustrate their internationalization processes). The research concludes that trust is a critical component for international business success. These conclusions can support a series of actions – for both private and public actors – to assist Mexican companies, especially small and medium-sized enterprises (SMEs), to capitalize on the advantage of the trade agreements that the country has negotiated, especially the USMCA.
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La política pública como estrategia de contención en contra del virus SARS-COV 2 (COVID-19)
(Efren Castañeda García, 2024)
Castañeda García, Efren
;
Morganti, Paolo Riccardo
;
Rivas Aceves, Salvador
El escenario en México ante la pandemia hace que muchos puedan cuestionar el actuar del gobierno, pues cuando el COVID 19 comenzó a extenderse el sistema de salud se encontraba con la problemática del desabasto de medicamentos e insumos médicos, con la transición del Seguro Popular al Instituto de Salud para el Bienestar (INSABI) así como con un presupuesto diezmado no se tenía certeza sobre el diseño utilizado por la Secretaría de Salud para hacer frente a la pandemia, toda vez que no se discutió con la comunidad científica el modelo matemático que diera como resultado la contención de la pandemia y reducir la mortandad en el país. La actuación del gobierno de México para contener y mitigar los contagios derivado de la pandemia por SARS-COV-2, fue cuestionada si era la mejor, pues según parte de la opinión pública critico fuertemente la estrategia para contener los contagios por el COVID-19, si la gestión pública ante el escenario mundial fue acorde a lo esperado o simplemente hubo negligencia por aquellos servidores públicos encargados de su instrumentación y responsables directamente del resultado de estas medidas de protección. En el presente trabajo se busca realizar un análisis integral con la finalidad de recabar todos aquellos elementos que reflejen el actuar de las autoridades que estuvieron encargadas de la atención y contención del virus SARS-CoV-2; es decir, si la política pública creada para tal efecto fue lo suficientemente eficaz de acuerdo con otros países de la región
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Responsabilidad social corporativa en el turismo Médico en México: análisis regional y de competitividad
(Edmundo Arrioja Castrejón, 2024)
López Fernández, Andrée Marie
;
Ramírez Pérez, Héctor Xavier
Esta tesis partió de la recopilación de datos empleando entrevistas, levantamiento en línea y encuestas a una muestra de prestadores de servicios de turismo médico en México. Y aplicó diversas técnicas de análisis, con el objetivo de conocer los efectos en la competitividad de dichas organizaciones respecto a la responsabilidad social corporativa. Los resultados indican que las empresas prestadoras de servicios de turismo médico en México no son íntegramente socialmente responsables; debido a que no incorporan, ni comunican las prácticas socialmente responsables en su estrategia de negocio
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Modelo educativo masivo para el desarrollo de competencias tecnológicas en sector TI en México
(2024)
Cazadero Fernández, Vivián
;
Terán Bustamante, Antonia
;
López-Fernández, Andreé Marie
La constante velocidad en la innovación y el avance en el desarrollo de nuevas tecnologías genera una brecha estructural entre la oferta y demanda de capital humano derivando en la falta de talento con las competencias en tecnologías de la información y comunicación. El objetivo del presente trabajo de investigación es analizar y desarrollar un modelo educativo blended masivo que permite capacitar a profesionistas como analistas de datos con el lenguaje de programación Python, dando respuesta a la alta demanda de estos perfiles en el mercado laboral y con una tendencia certera de crecimiento en los próximos años.
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Precios de Transferencia de Fondos (FTP) en los bancos mexicanos: Propuesta de metodología estandarizada
(2024)
Valencia Serpel, Karina
;
Ortiz Arango, Francisco
;
Benavides Perales, Guillermo
El objetivo de la presente investigación consistió en aplicar una metodología para estimar los precios de transferencia de fondos (FTP) para cuatro bancos mexicanos y comprobar que los precios de transferencia generan utilidades a esos bancos. La estimación de los FTP se llevó a cabo mediante la valuación de un bono que reproduce los flujos de efectivo del banco, que permite estimar la estructura de plazos, a través del modelo de Nelson y Siegel (1987). También se aplicó un modelo analítico desarrollado por Bicudo (2019) para comprobar si los FTP generan beneficios o utilidades en los bancos, mostrándose que los mecanismos FTP tienen un efecto positivo en la rentabilidad o desempeño de los bancos
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