Zamorano-Rojas, Alma Delia
Main Affiliation
Preferred name
Zamorano-Rojas, Alma Delia
Official Name
Zamorano Rojas, Alma Delia
ORCID
0000-0002-7043-4977
Scopus Author ID
55926477800
14 results
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Item type:Publication, Misoginia digital y respuestas Ć©ticas: anĆ”lisis de la Manosfera hispanohablante en X, TikTok y YouTube (2023ā2025)(Universidad de Alicante, 2026); ; PropĆ³sito. Analizar y comparar las narrativas misĆ³ginas dominantes en la Manosfera hispanohablante āMRAs, MGTOW, PUAs e incelsā en X, TikTok y YouTube durante el periodo 2023ā2025, identificando sus marcos discursivos centrales (victimismo masculino, economĆa sexual y disciplinamiento moral), las dinĆ”micas de interacciĆ³n que las sostienen y los mecanismos de difusiĆ³n interplataforma, con el fin de diseƱar estrategias de respuesta Ć©tica frente a la misoginia digital. MetodologĆa. Se desarrollĆ³ un estudio de mĆ©todos mixtos que integrĆ³ detecciĆ³n asistida por inteligencia artificial de expresiones misĆ³ginas en espaƱol mediante un clasificador supervisado con validaciĆ³n humana, aplicado a un corpus estratificado de mĆ”s de un millĆ³n de publicaciones y comentarios; etnografĆa digital en veinte comunidades activas; y anĆ”lisis de co-ocurrencias narrativas y trayectorias de difusiĆ³n entre plataformas. El diseƱo se rigiĆ³ por principios de anonimizaciĆ³n, minimizaciĆ³n de datos y no amplificaciĆ³n de contenidos daƱinos. Resultados y conclusiones. Se identificaron tres macro-narrativas persistentes ādiscriminaciĆ³n inversa, economĆa sexual y antifeminismo cĆvico-punitivoā sostenidas por rituales de interacciĆ³n como el humor insider, la jerarquizaciĆ³n simbĆ³lica de gĆ©nero y la coordinaciĆ³n discursiva colectiva, asĆ como por flujos de circulaciĆ³n interplataforma. Las intervenciones de contradiscurso no confrontativo y estrategias de pre-bunking mostraron capacidad para reducir la adhesiĆ³n a contenidos misĆ³ginos y promover respuestas prosociales. AportaciĆ³n original. Se propone un marco integrado que combina detecciĆ³n computacional en espaƱol, etnografĆa digital y estrategias replicables de respuesta Ć©tica sensibles a las lĆ³gicas algorĆtmicas. Ā© Las autoras Ā© Universidad de Alicante. Purpose. To analyze and compare dominant misogynistic narratives within the Spanish-language Manosphere āMRAs, MGTOW, PUAs, and incelsā across X, TikTok, and YouTube from 2023 to 2025, identifying their core discursive frames (male victimhood, sexual economy, and moral disciplining), the interaction dynamics that sustain them, and the mechanisms of cross-platform diffusion, in order to design ethically grounded responses to digital misogyny. Methodology. A mixed-methods study was conducted combining: (a) AI-assisted detection of misogynistic expressions in Spanish using a supervised classifier with human validation, applied to a stratified corpus exceeding one million posts and comments; (b) digital ethnography in twenty active Manosphere communities; and (c) analyses of narrative co-occurrence and interplatform diffusion pathways. The research design followed strict principles of anonymization, data minimization, and non-amplification of harmful content. Results and Conclusions. Three persistent macro-narratives were identified āreverse discrimination, sexual economy, and civic-punitive anti-feminismā sustained through interaction rituals such as insider humor, symbolic gender hierarchies, and coordinated discursive practices, alongside interplatform circulation flows. Low-confrontation counterspeech and prebunking interventions demonstrated potential to reduce misogynistic endorsement and increase prosocial engagement during early conversational stages. Originality. The article advances an integrated analytical framework that combines Spanish-language computational detection, digital ethnography, and a replicable toolkit of algorithmaware ethical response strategies, with direct implications for platform moderation and media literacy initiatives. Ā© The authors Ā© Universidad de Alicante. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, El cuerpo gordo como pedagogĆa moral televisiva: melodrama y regulaciĆ³n cultural en Kilos Mortales MĆ©xico(Editorial Pontificia Universidad Javeriana, 2026); ; Este artĆculo analiza la serie televisiva Kilos Mortales MĆ©xico como un dispositivo cultural en el que convergen el melodrama, la biopolĆtica y la regulaciĆ³n afectiva del cuerpo. A partir de un enfoque cualitativo basado en el anĆ”lisis textual, visual y discursivo de episodios seleccionados, el estudio examina cĆ³mo el programa construye la gordura no solo como una condiciĆ³n mĆ©dica, sino como un problema moral sometido al juicio pĆŗblico. Inscrito en los estudios culturales latinoamericanos y en diĆ”logo con la teorĆa del melodrama, los estudios crĆticos de la gordura y la nociĆ³n foucaultiana de gubernamentalidad, el artĆculo sostiene que la serie produce una pedagogĆa moral televisiva en la que la transformaciĆ³n corporal funciona como evidencia de mĆ©rito y disciplina. La pĆ©rdida de peso se convierte asĆ en un ritual mediĆ”tico que traduce discursos biomĆ©dicos en obligaciones Ć©ticas familiarizadas. Ā©Las autoras Ā© Pontificia Universidad Javeriana Ā© Signo y Pensamiento. This article examines the television series Kilos mortales MĆ©xico as a cultural dispositive where melodrama and affective regulation of the body converge. Drawing on a qualitative approach based on visual and discourse analysis of the six episodes that comprise the first season, the study explores how the program constructs fatness not only as a medical condition but also as a moral problem subjected to public judgment. Situated within Latin American cultural studies and engaging with theories of melodrama, critical fat studies, and Foucauldian governmentality, the article argues that the series produces a form of televisual moral pedagogy in which bodily transformation functions as visible evidence of merit and discipline. Weight loss thus becomes a mediated ritual that translates biomedical discourses into familiarized ethical obligations, revealing how reality television participates in the cultural regulation of bodies in Latin America.Ā© The authors Ā© Pontificia Universidad Javeriana Ā© Signo y Pensamiento. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Reframing Interculturality: Visual Sovereignty and Feminist Indigenous Audiovisual Collectives in MexicoThis article examines feminist Indigenous audiovisual collectives in Mexico as sites of visual sovereignty and intercultural knowledge production. Challenging liberal multicultural approaches that frame interculturality through state recognition and cultural inclusion, it argues that Indigenous women's media practices exceed these frameworks. Drawing on Indigenous media theory, decolonial feminist thought and intercultural studies, the article conceptualizes visual sovereignty as a relational and epistemic practice grounded in territoriality, collective authorship and gendered Indigenous knowledge. Through qualitative analysis of audiovisual productions associated with Proyecto Videoastas IndĆgenas de la Frontera Sur (PVIFS) and K'inal Antsetik, it shows how these practices challenge dominant regimes of visibility, unsettle cultural citizenship and articulate belonging beyond state-centered models. Testimonial practices, community-based knowledge and territorial relations emerge as strategies through which Indigenous women assert epistemic authority and reshape intercultural dialogue. By bringing visual sovereignty into conversation with intercultural studies, the article advances a decolonial feminist perspective that reconceptualizes interculturality as an epistemic field of struggle rather than a policy framework for diversity management. Ā©The author. Ā© Journal of Intercultural Studies. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, De la propaganda al cibercontrol afectivo: Cien aƱos de poder comunicacional y modulaciĆ³n algorĆtmica en AmĆ©rica Latina (1926ā2024)(Centro Internacional de Estudios Superiores de ComunicaciĆ³n para AmĆ©rica Latina, 2026); ; Este artĆculo analiza la transformaciĆ³n del poder comunicacional desde las tĆ©cnicas de propaganda estudiadas por Harold Lasswell en 1926 hasta las formas contemporĆ”neas de cibercontrol afectivo propias de los ecosistemas digitales latinoamericanos. A partir de un enfoque teĆ³rico-crĆtico que dialoga con Mills, Habermas, Castells, Mattelart y con el pensamiento comunicacional latinoamericano, se examina cĆ³mo estas mutaciones se manifiestan en MĆ©xico entre 2018 y 2024, un periodo marcado por polarizaciĆ³n, operaciones coordinadas, desinformaciĆ³n y violencia polĆtica digital de gĆ©nero. El artĆculo propone el concepto de cibercontrol afectivo para explicar nuevas modalidades de modulaciĆ³n algorĆtmica basadas en la extracciĆ³n de datos, la personalizaciĆ³n de contenidos y la activaciĆ³n emocional que estructura la visibilidad en plataformas. El anĆ”lisis empĆrico, sustentado en investigaciĆ³n documental, anĆ”lisis crĆtico del discurso y netnografĆa, muestra que estas dinĆ”micas reajustan la esfera pĆŗblica y plantean desafĆos sustantivos para la deliberaciĆ³n democrĆ”tica en AmĆ©rica Latina. Se concluye que la transiciĆ³n de la propaganda al cibercontrol afectivo expresa un cambio estructural en la relaciĆ³n entre comunicaciĆ³n, afectos y poder. Ā© Las autoras Ā© Chasqui. Revista Latinoamericana de ComunicaciĆ³n Ā© Centro Internacional de Estudios Superiores de ComunicaciĆ³n para AmĆ©rica Latina. This article proposes the concept of affective cybercontrol to analyze the convergence of political intervention strategies, data extraction, platform architectures, and the activation of affects in contemporary digital environments. It is based on a documentary-conceptual analysis of 34 foundational and recent works on propaganda, the public sphere, mediations, platform capitalism, algorithmic governance, digital affectivity, and data dependency, with particular attention to scholarship and debates on communication and platforms in Latin America. Drawing on this corpus, the article examines the analytical limitations of widely used conceptsāsuch as propaganda, psychopolitics, affective publics, and platform governanceāfor explaining recent transformations in communicative power in an integrated manner. Its main contribution is the formulation of a relational definition of affective cybercontrol and the development of an operationalization matrix that translates the concept into analytical dimensions, observable indicators, and criteria for future situated empirical research. The article argues that affective cybercontrol refers to a contingent capacity to modulate public circulation through the articulation of communicative strategies, datafication processes, algorithmic visibility, and affective repertoires. Rather than describing a form of total control or presuming causal effects on audiences, the concept provides an analytical framework for examining the relationship between platforms, power, and sociotechnical inequalities in Latin America. Ā© The authors Ā© Chasqui. Revista Latinoamericana de ComunicaciĆ³n Ā© Centro Internacional de Estudios Superiores de ComunicaciĆ³n para AmĆ©rica Latina. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Layered narrative sovereignty: communicative authority and hybrid infrastructures in Mexican Indigenous and community mediaIndigenous and community media in Latin America increasingly circulate through digital environments that include externally governed platform infrastructures. This article examines how three Mexican media organizationsāRadio Tosepan Limakxtum, Radio Tsinaka, and Ojo de Agua ComunicaciĆ³nāexercise narrative sovereignty under these conditions. Drawing on a comparative qualitative content analysis of 24 publicly accessible communication units, the study analyzes the articulation of Indigenous-language use, community voice, cultural identity, territory, memory, community knowledge, autonomy and rights, collective action, gender, environment/extractivism, collaboration, and translocal circulation. The analysis distinguishes three related but analytically separate dimensions: narrative authority, organizational media capacity, and infrastructural configuration. The findings show that the three organizations sustain distinct forms of communicative authority while operating through heterogeneous combinations of community radio, organizational websites, audiovisual archives, streaming services, collaborative networks, and external digital platforms. Rather than treating platform presence as equivalent to communicative dependence, the analysis shows that narrative sovereignty can operate across hybrid infrastructures that combine organizational, collaborative, and externally governed channels. The article argues that narrative sovereignty is therefore best understood as layered: communicative authority may remain substantial even when circulation occurs across infrastructures governed by different actors. Ā©The author. Ā©Frontiers Media. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Ćrase una vez en Hollywood. La aventura de Walt Disney y el I Seminario de educaciĆ³n visual(2023)In 1944, Walt Disney launched the Reading for the Americas project, an ambitious plan for literacy in Latin America promoted by the Office of the Coordinator of Internal Affairs (OCAIA), which tries to solve the idea of goodwill and neighborhood proclaimed by the United States in middle of war. This article aims to document an almost unknown chapter in this adventure: the organization of the I Seminar on Visual Education, which was designed from the Disney studios in Hollywood, outlined based on the Mexican experience and a precursor to initially literate adults of all of Latin America through the use of 16mm cinema. Through the compilation of specialized archives in Mexico and based on a chronological follow-up of the activities that took place in said seminar, two paradigms raised at this meeting became triggers for the failure of the Disney project and its implementation in the American continent: teaching methodologies and projection without a proper understanding of what that region really was, coupled with political propaganda that was tried to filter by any means in all areas.1 8 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, La familia mexicana en la pantalla grandeDesde sus inicios el cine mexicano ha encontrado en la familia el tema perfecto para comunicar a la sociedad una forma de pensamiento en torno al deber ser de esta legendaria instituciĆ³n, Asimismo, ha transmitido normas culturales a las nuevas generaciones, en especial al grupo social representado: la familia burguesa patriarcal, tanto nuclear como extensa. Su eje rector ha sido el melodrama en su mĆ”ximo esplendor, y sus personajes han dado origen a imaginarios que permanecen generaciĆ³n tras generaciĆ³n: la estampa patriarcal, figura y guĆa de autoridad suprema; los hijos que eternizan el rol de obediencia, lealtad, respeto y, finalmente, la representaciĆ³n quizĆ”s mĆ”s emblemĆ”tica del cine mexicano en este rubro: la madre sufrida y abnegada.15 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Gendered tourism imaginaries in European screen travel(Informa UK Limited, 2026); ; Streaming television shapes tourism imaginaries by circulating destinations before audiences travel. This article examines how Emily in Paris constructs gendered tourism imaginaries of Paris, Rome, and Venice. Through qualitative thematic and semiotic analysis of scenes selected from thirty episodes across five seasons, it brings feminist tourism theory into dialogue with mobility studies. Findings show that cities are framed as stylish, legible, safe, and frictionless spaces where female mobility signifies professional confidence, romantic freedom, consumption, and self-fashioning. Yet this postfeminist fantasy obscures the classed, racialised, and infrastructural privileges enabling such movement, alongside the invisible service labour sustaining tourism. It conceptualises audiovisual storytelling as communicative mobility: the transnational circulation of images, affects, routes, and expectations that renders destinations desirable before travel. Ā© The authors Ā© 2026 Informa UK Limited, trading as Taylor & Francis Group. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Una mirada a las expectativas en la vejez desde las narrativas del cine mexicano(Universidad Panamericana, Escuela de ComunicaciĆ³n, 2022); ; ; 7 5 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Editorial : [AƱo 4, No. 1. Enero-Junio (2022)](Universidad Panamericana, Escuela de ComunicaciĆ³n, 2022); 31 9