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Trujillo-Liñán, Laura
La tecnología como un ideal moral para el individuo
Leadership and Social Responsibility in Business
2015
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Trujillo-Liñán, Laura
En la actualidad, el hombre vive en un mundo desencantado en el que rechaza todo aquello que implique un vínculo de compromiso y responsabilidad: los valores, la ética. Esta acción ha sido tomada como una ventaja por los medios de promover una moralidad basada en el sujeto y alejado del mundo en el que se desarrolla. Através de las teorías de Charles Taylor, Neil Postman y Marshall McLuhan pretendo defender en este trabajo la teoría de que los medios de comunicación separan al hombre del mundo para convertirlo en una marioneta de la sociedad tecnológica. © Opción: Revista de Ciencias Humanas y Sociales
2020
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Trujillo-Liñán, Laura
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Meneses Calzada, Ricardo
Man’s action at work is not a particular issue, nor does it separate him from his being or family life, but rather work helps man to develop and unifies each of his constitutive elements. Thus, the company must see man as a whole, as an end and not as a means, to achieve what the company must seek for society, that is, the common good, and, with it, the man’s objective good. This chapter aims to demonstrate a thorough, structured way of knowing, understanding and potentiating human faculties, virtues and passions in favor of a kind of leadership that focuses more on the human person. It is framed by business’s trend of social responsibility and its current impact. In this way, social responsibility takes on a different direction and inspires workers and companies’ real commitment to the good of society. © Emerald Publishing Limited