García Alvarez, Santiago
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García Alvarez, Santiago
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García Alvarez, Santiago
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sgarciaa
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57191909801

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Publication

Mexican Elections Travel to Social Media: How Citizens Participated through YouTube, Facebook, and Twitter

2016-01-01 , López Aguirre, José Luis , García Alvarez, Santiago

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Introduction : Strategy, Power and CSR: Practices and Challenges in Organizational Management

2020 , García Alvarez, Santiago , Atristain-Suárez, Connie

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Strategy, Power and CSR: Practices and Challenges in Organizational Management

2020 , García Alvarez, Santiago , Atristain Suárez, María de la Concepción

Organizational management, along with strategy, is the most important part of business administration. Directors must know how to manage people, make decisions and, above all, have the ability to create strategies that help organizations achieve their objectives, greater strategic competitiveness, and above-average returns. In today’s global and complex environment, traditional views towards organizational management are not enough for businesses to thrive. It’s only by bringing together different approaches can management styles develop fast enough to keep pace with the ever-changing big picture. In this innovative new look at organizational management, expert authors Santiago García-Álvarez and Connie Atristain-Suárez explore how looking through lenses of philosophy, health, communication, law, engineering, pedagogy and policy can affect a modern organization’s prospects. Built through the collective and collaborative work of the research professors at the Universidad Panamericana, this work includes interdisciplinary approaches to real-world problems. For students and researchers of business and management, this is an unmissable read. ©2020 Emerald Publishing Limited.

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Narrative and Family Business Firms: A Discourse Framework Toward Continuity and Competitiveness

2020 , Atristain-Suárez, Connie , García Alvarez, Santiago

Family business firms (FBFs) constantly struggle with the challenge of successfully reaching and surviving beyond the third generation. Narrative or storytelling is frequently used in business to transmit knowledge, achieve goals, create and maintain a connection with stakeholders, and achieve sustained growth. Most FBFs consciously or unconsciously use narrative and possess their own discourse, which is unique to every family and family business and which may aid FBFs in achieving continuity. FBFs must have an adequate atmosphere of collaboration and cooperation so that group members can transform acquired tacit knowledge through storytelling into explicit action. FBFs should be prepared to help collaborators and other stakeholders build competencies since tacit knowledge transfer, through narrative, can aid in the solving of problems, enhance innovativeness, and improve strategic decision-making. Therefore, narrative may well aid FBFs in fulfilling their ultimate goal of continuity. The purpose of this chapter is to evaluate the potential influence of narrative on FBFs’ continuity and prevention of their precipitous expiration. This chapter contributes to previous literature that sheds light on the narrative implications of FBFs, and depicts FBFs’ narratives and the dynamics of their business objectives, as well as touches on the heterogeneous nature of each family business’ storyline. There are various advantages to FBFs’ storytelling; perhaps the most noteworthy is the achievement of sustained business growth and continuity. © 2020 Emerald Publishing Limited.

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