Assessment of A Mobile Educational Coaching App
Journal
International Journal of Technology and Human Interaction
ISSN
1548-3908
1548-3916
Publisher
IGI Global
Date Issued
2018
Author(s)
Shahidi, Niousha
Tossan, Vesselina
Cacho-Elizondo, Silvia
Type
Resource Types::text::journal::journal article
Abstract
This article explores which antecedents explain intentions to adopt a mobile coaching app. To that end, this study describes a coaching service designed to guide/encourage students throughout their studies in order to validate a new model of planned behavior based on the Technology Acceptance Model and the Goal-Directed Behavioral theory. The methodology included a short qualitative study and an online survey to examine the theoretical model which is based on scales tested in previous studies. The convenience sample is composed of students (Bachelor and Master/MBA) with the results analyzed using structural equation modelling to test the proposed model's causal structure. The results show different adoption patterns by gender and type of school. ©IGI Global
How to cite
Shahidi, N., Tossan, V., & Cacho-Elizondo, S. (2018). Assessment of A Mobile Educational Coaching App. In International Journal of Technology and Human Interaction (Vol. 14, Issue 1, pp. 22–43). IGI Global. https://doi.org/10.4018/ijthi.2018010102