Revolutionizing language learning beyond tradition in business education 4.0: Artificial intelligence-driven language learning towards english proficiency
Journal
Enhancing Education With Intelligent Systems and Data-Driven Instruction
Publisher
IGI Global
Date Issued
2024-03-04
Author(s)
Hasan Polas, Mohammad Rashed
Afshar Jahanshahi, Asghar
Samikon, Siti Aida
Akter, Tahmina
Roky, Md. Arif Hosseon
Type
Resource Types::text::book::book part
Abstract
This study investigates the interplay of attitude, learning environment, motivation, technological adaptability, and self-confidence with English language proficiency, leveraging artificial intelligence (AI) tools within the context of the Business Education 4.0 era among university students in Bangladesh. Methodologically, a quantitative approach was employed, embracing positivism. A stratified random sampling technique was applied, yielding a sample of 433 university students from five universities who are currently studying at the Department of Business Administration in Dhaka, Bangladesh. Structured surveys were used to collect data from the respondents. To analyze the data, SPSS V.25 was used. Findings reveal a significant positive association between a learning environment and English language proficiency. Technological adaptability, facilitated by AI, positively influences language skills. Self-confidence plays a crucial role, aligning with Bandura's Social Cognitive Theory. © IGI Global
How to cite
Hasan Polas, M. R., Jahanshahi, A. A., Samikon, S. A., Akter, T., & Roky, Md. A. H. (2024). Revolutionizing Language Learning Beyond Tradition in Business Education 4.0. In Enhancing Education With Intelligent Systems and Data-Driven Instruction (pp. 234–271). IGI Global. https://doi.org/10.4018/979-8-3693-2169-0.ch011