Diseño de una estrategia para el desarrollo local a través del turismo cultural en el municipio de Santa Cruz Tlaxcala

Cultural Tourism, as an alternative to strengthen the local development of a territory via the use of its Cultural Heritage (PC) in Santa Cruz Tlaxcala (SCT) has been undervalued by the providers of local tourist services. In this situation, the article provides the basic elements of a strategy for using the PC that influences its visualization as a tourist attraction. The study was based on a participatory survey and the weighing of variables such as: state of conservation, road access, transportation, basic infrastructure, dissemination of attractions, traditional organization, forms of cultural transmission, among others. The findings show that of a total of 48 tourist attractions considered locally as PC, only 19 were touristically viable to be taken up in the design of the local development strategy, which consisted of categorizing the tourism potential of Tangible Cultural Heritage (PTC) and Intangible (PCI) of SCT in high, medium and low and use the first stratum as an empirical reference for the decision-making organized by local actors, which led them to propose a strategy so that with their tourist use, income is improved and in parallel, local traditions are practiced and disseminated.