Cómo hacer negocios con los norteamericanos

Even though, currently, corporate world business is generally «English spoken», underlying conversations are diverse ideologies, different cultures that must understand and respect each other in order to achieve an enriching--not a dividing--exchange. Comprehension and respect--in this case of ways of thinking and acting proper of persons from the United States--will allow the minimization of the risk of offense and will thus expand the opportunities for enjoying a mutually beneficial relationship.

Introducción -- Primero, el trabajo -- Individualismo y toma de decisiones -- Modas y modales