Dinámica de las necesidades actuales en el sector de alimentos y bebidas en la ciudad de Puebla.
Publisher
Hospitalidad ESDAI
Date Issued
2017
Author(s)
Pinacho Martínez, Diana Laura
Abstract
Nowadays we are currently immersed into a society whose economy is based on the consumption of products and ser-
vices, which makes us part of a market itself in our daily activities. The purpose of this article is to analyze the dynamics of topical consumer necessities in food and beverages companies within Puebla city, iin order to propound and analyze a set of factors and characteristics that will help to define the context in which consumers of the city develop and are immersed and also are influenced to make purchasing decisions within the sector. Analyzing the main elements that make up this market dynamics for the industry, as well as the main trends and concepts that define a profile of purchase and preferences for the offer and acquisition of food and beverages, a sector that represents in the city a pronounced potential influenced by the demographic and cultural environment that characterize it.
vices, which makes us part of a market itself in our daily activities. The purpose of this article is to analyze the dynamics of topical consumer necessities in food and beverages companies within Puebla city, iin order to propound and analyze a set of factors and characteristics that will help to define the context in which consumers of the city develop and are immersed and also are influenced to make purchasing decisions within the sector. Analyzing the main elements that make up this market dynamics for the industry, as well as the main trends and concepts that define a profile of purchase and preferences for the offer and acquisition of food and beverages, a sector that represents in the city a pronounced potential influenced by the demographic and cultural environment that characterize it.
License
Acceso Abierto
How to cite
Pinacho Martínez, D. L. ., Palafox Valencia, L. A. ., Piñón Vargas, M. M. ., & García García, A. M. . (2017). Dinámica de las necesidades actuales en el sector de alimentos y bebidas en la ciudad de Puebla. HE, (31), 45–68. Recuperado a partir de https://scripta.up.edu.mx/handle/20.500.12552/7036
Table of contents
Introducción -- Planteamiento -- Marco teórico -- Desarrollo -- Consideraciones finales