Salesperson turnover intention: a tale of two countries
Journal
International Journal of Bank Marketing
ISSN
0265-2323
Publisher
Emerald Publishing Limited
Date Issued
2021
Author(s)
Onyemah, Vincent
Mulki, Jay P.
Rivera-Pesquera, Martha
Type
text::journal::journal article
Abstract
Purpose: A significant amount of research has shown that drivers of employee attitudes, and behaviors leading to outcome variables such as turnover intentions, are strongly influenced by national culture. This study focuses on the difference in relationships among some critical variables between two emerging economies with similar cultural indices. Design/methodology/approach: Survey questionnaire was used to collect responses from salespeople in two countries. Correlation analysis and structural equation modeling were used to provide support for the stated hypotheses.
Publisher: Emerald Publishing Limited Copyright © 2021, Emerald Publishing Limited
Publisher: Emerald Publishing Limited Copyright © 2021, Emerald Publishing Limited
How to cite
Onyemah, V., Mulki, J.P. and Rivera-Pesquera, M. (2021), "Salesperson turnover intention: a tale of two countries", International Journal of Bank Marketing, Vol. 39 No. 6, pp. 1003-1024. https://doi.up.elogim.com/10.1108/IJBM-10-2020-0533