Mitos y realidades del liderazgo empresarial : ¿cómo construir al líder que necesitan las empresas de hospitalidad?

The hospitality industry is one of the strongest links in mexican economy, despite the volatility of national and international markets. Businesses related to hospitality requires to develop specific skills among those who deal directly with their users, in order to satisfy their expectations. But which are the characteristics of the leaders in the hospitality industry? This paper tries to raise awareness among hospitality industry ́s entrepreneurs, to make them to take better decisions and increase their companies efectiveness. We based our analysis on leadership concept; we presented successful leadership cases within the hospitality industry and we identified the qualities of these leaders, in order to profile the ideal leader for this industry, not only to keep the industries afloat in the face of any economic turbulence, but to give guarantee and security to their numerous users and service ́s providers.