Autoconocimiento y desarrollo de virtudes humanas como base para el ejercicio profesional ético: análisis de una experiencia evaluativa en el contexto universitario

The ethics of virtue has garnered renewed interest in the last fifty years both at a general philosophical level and as applied to business. This trend has been accompanied by con-siderable effort to promote character education in university-level curricula. This article intends to identify and analyze the best core concepts for teaching Business Ethics with an eye on the development of virtues as the basis for the ability to assume ethical commit-ments in professional practice. To this end, fieldwork was carried out with a group of uni-versity students studying business; it examines the degree to which those students have developed human virtues and the effects that intentionally guiding them towards aware-ness of their strengths and areas for opportunity have had on them. The application of the VTR® test was used as a first approach to the qualitative analysis of a complex reality. This study is framed within a concrete pedagogical proposal for teaching and student-support, and informs business ethics professors’ teaching-learning process in the higher education institutions in which they work.

I. Introducción -- II. Marco teórico -- III. Investigación de campo -- Análisis cualitativo de los resultados de la aplicación -- IV. Discusión de resultados y consideraciones finales