La carta de vinos como parte de un programa de ventas exitoso.
Journal
Hospitalidad ESDAI
Publisher
Hospitalidad ESDAI
Date Issued
2008
Author(s)
González Garza Ducoing, Marcela
Type
Resource Types::text::Non-primary product
Abstract
A food and beverage establishment offers wine not only to enhance the food it prepares, but also to obtain a greater income. In specialty restaurants the wine list is carefully thought over, it is as important as the development of a complete and harmonious menu. Both needs must be integrated considering gastronomical, psychological end economical aspects. When designing, organizing and deciding the content and price of a wine menu, two fundamental aspects must be considered. One is the style or gastronomical concept of the restaurant, the other is to know the client's expectations.
File(s)
License
Acceso Abierto
How to cite
González Garza Ducoing, M. . (2008). La carta de vinos como parte de un programa de ventas exitoso. HE, (14), 127–161. Recuperado a partir de https://scripta.up.edu.mx/handle/20.500.12552/6897