Stakeholder perceptions and word-of-mouth on CSR dynamics : a big data analysis from Twitter
Journal
International Journal of Business Data Communications and Networking
ISSN
1548-0631
1548-064X
Date Issued
2018
Author(s)
Burgos Silva, Zamira
Type
Resource Types::text::journal::journal article
Abstract
Corporate social responsibility is a strategy by which firms address social issues whilst tending to their profit enhancing objectives. However, is a socially responsible firm fulfilling its objectives if current and potential stakeholders perceive it to be unethical, engaging in poor and questionable practices? The article analyzes Big Data retrieved from Twitter related to five firms that have stated to be socially responsible but have yet to obtain stakeholders’ legitimacy granted by the engagement in corporate social responsibility. The article contributes to the understanding and effects of firm dynamics in corporate social responsibility or lack thereof, on social networking sites by means of Big Data analysis. Copyright © 2018, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited.