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Revenue Management en la Industria de la Hospitalidad
Journal
Hospitalidad ESDAI
Publisher
Hospitalidad ESDAI
Date Issued
2014
Author(s)
Araujo Gómez, Raquela María
Type
Resource Types::text::Non-primary product
Abstract
This article discloses the importance of measurement through Revenue management key indicators in hotels, obtained through knowledge of supply, demand and income from room sales within the industry. These indicators provide more and better elements for decision making regarding pricing, forecasting, knowledge of the competition, geographic and non-geographic hierarchy, benchmarking and understanding and interpreting the required reports of relevant sector information. The above mentioned factors allow determining that measurement for better decision making is not based on subjective factors, or due to a specific location, but due to objective measurable factors, which help to achieve better results in the establishment of rates, policies, special offers and predictions that help to better the position of hotels within tourist industry.
File(s)
License
Acceso Abierto
How to cite
Araujo Gómez, R. M. . (2014). Revenue Management en la Industria de la Hospitalidad. HE, (26), 59–70. Recuperado a partir de https://scripta.up.edu.mx/handle/20.500.12552/7005
Table of contents
Antecedentes -- Revenue management -- Medición por medio del revenue management -- Reflexiones finales
