El impacto cultural en los asistentes a un mega evento deportivo: el caso de Brasil 2014

Over the years, mega sporting events have gained great relevance worldwide. In this sense, the 2014 World Cup in Brazil, seen as such, brought together thousands of people from all over the world. This space represented the attendees an occasion for them to generate social interactions, which could be culturally enriching. This led to investigating in the first place: what is culture, what impact does it have, and what is the perception of it? This concept defined from different aspects artistic, anthropological, historical, social, just to mention a few, also had to be accompanied by the ways in which the subjects appropriate it, hence the real question arises: Is there any impact on the culture of the attendant to a mega sporting event with the participation of international athletes? That is why in the case of the present work it was observed within these processes that mega sporting events are constituted in elements of culture since as defined by Diaz Aguado (1999, p. 116). “Enculturation unifies people by providing common experiences”. As well as moving from multiculturalism to transculturality. From field research, some main cultural elements were identified as disrupted: traditions and rituals, sports, language and architecture among others.