Patrones de consumo alimentario con enfoque socialmente responsable

It is possible for countries through socially responsible consumption, sustainable growth, and achieving goal 12 of the United Nations Agenda. Therefore, it is essential to know food consumption patterns to develop effective communication strategies; however, after the COVID-19 pandemic, consumption patterns were modified, focusing on health care and the environment, among others. This study aims to develop the segmentation of socially responsible food consumers according to their behavior patterns after the COVID-19 pandemic. An exploratory and cross-sectional study collected a sample of 834 adults from the metropolitan region of Mexico City. A segmentation analysis was performed by two-step cluster analysis: Hierarchical and k-means. Three segments of socially responsible consumers were identified: Those concerned about the environment and society, the rational, and health caretakers. Knowledge of the characteristics of these consumers can allow the development of appropriate marketing strategies and public policy programs that promote this consumption ©Revista de Ciencias Sociales (RCS). Facultad de Ciencias Económicas y Sociales. Universidad del Zulia