Terán-Bustamante, Antonia
Main Affiliation
Preferred name
Terán-Bustamante, Antonia
Official Name
Terán Bustamante, Antonia
ORCID
0000-0002-0240-5234
Researcher ID
GIR-9607-2022
Scopus Author ID
57221761294
46 results
Now showing 1 - 10 of 46
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Item type:Publication, Branding interno en una empresa de servicios en MéxicoEl objetivo de la presente investigación es analizar los procesos de branding interno de una empresa de servicios del conocimiento en México, de manera que estos permitan fortalecer sus ventajas competitivas a través del liderazgo de su capital humano. Lo anterior se logra a través de dilucidar si la capacitación y motivación hacia la marca influyen positivamente en el desempeño de esta. La estrategia metodológica es de tipo cuantitativo a través de herramientas estadísticas y de machine learning. La evidencia muestra que la alineación por parte de los empleados con los valores de la marca muestra un impacto positivo y significativo con su motivación a favor de la marca y el desempeño de esta. Los factores más significativos dentro de la dimensión de compromiso es el binomio capacitación y liderazgo de los jefes.1 14 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Buenas prácticas de gestión de la innovación en centros de investigación tecnológicaLos institutos y centros públicos de investigación (ICPI) juegan un papel estratégico en los Sistemas Nacionales de Innovación (SNI) al generar conocimiento tecnológico susceptible de ser transferido a la industria para, así, traducirlo en valor económico y social tanto para los usuarios y clientes como para la propia institución. La concreción de este potencial requiere que los ICPI adopten y ejecuten nuevas prácticas de gestión. de la innovación que les permitan optimizar sus procesos de creación, captación, transferencia y aplicación de conocimiento13 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, La industria farmacéutica en MéxicoEn este capítulo se presenta la caracterización de la industria farmacéutica mexicana, con enfoque específico en la competitividad de la industria biofarmacéutica25 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Knowledge Management and Innovation in the Furniture Industry in Mexico(Springer, 2023); Knowledge is an asset for all companies. Consequently, learning and accumulating new knowledge over time constitute the essence of the innovation process. Thus, knowledge management is of the utmost importance. This research aims to analyze and propose a knowledge management model for innovation through Bayesian networks with machine learning techniques in the furniture industry. We develop a model where we identify and quantify the impact of critical factors on the generation of innovative value. The results show that the most relevant factors for optimal knowledge management in the furniture industry are suppliers, distributors, the enterprises’ business model structure, quality and risk management, strategic planning, value system model, national and international markets, e-commerce, and human capital. ©Springer ©The authors.5 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors(2024); ; López-Sánchez, Oziel<jats:p>This research aims to empirically examine the internal branding processes implemented by a global sports fashion firm to turn all employees into competent brand ambassadors. Brand-oriented training was hypothesized as an antecedent of salesperson brand identification and brand commitment, which drive brand-aligned behavior, the critical trait of employee brand ambassadors. These hypotheses were tested by surveying 141 corporate and retail employees of a global sportswear fashion brand's regional operations in Mexico. The principal conclusion is that brand-oriented training proves a significant driver of salesperson brand identification. Furthermore, brand identification drives brand commitment and brand-aligned behavior among all company employees, not just salespersons</jats:p>Scopus© Citations 1 22 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Transformación digital en ciencias administrativas y contabilidad: tendencias de investigación en Scopus(Pro-Metrics, 2024); González-Zelaya, VladimiroObjective. Identify thematic trends in digital transformation in administrative sciences and accounting. Design/Methodology/Approach. A bibliometric analysis was performed considering 7,519 documents indexed in the Scopus database between 1970 and 2023. The analysis was performed using the authors' keywords to identify thematic trends. Results/Discussion. Thematic cores related to Covid-19, digital marketing, emerging technologies, innovation, industry 4.0, and Fintech were identified. Conclusions. Covid-19 promoted digital transformation and research in this field applied to administrative sciences and accounting. However, the advancement of digital technologies has influenced scientific production. Likewise, other trends, such as sustainability, converged in the generation of knowledge. © Iberoamerican Journal of Science Measurement and Communication.10Scopus© Citations 11 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Management of scientific and ancestral knowledge: a decision-making model in mezcal industry in Mexico(Frontiers Media SA, 2025); ; Leyva-Hernández, Sandra NellyIntroduction: Knowledge management is essential to ensure the sustainability of rural communities and small producers since it generates value for innovation, productivity, and competitiveness. The aim of this study is to identify relevant factors for adequate decision-making in managing knowledge in the Mexican mezcal industry and its impact on developing rural communities and small producers - mezcaleros. For this purpose, a decision-making model for managing scientific and ancestral knowledge is created to support links with universities, research centers, and rural communities to accelerate innovation and competitiveness in this sector. Methods: The analysis methods were carried out through decision-making, machine-learning techniques, and fuzzy logic. Results: The Bayesian Network model suggests that the preceding variables to optimize the Mezcaleros Knowledge Management are the Mezcaleros Indigenous community, the Denomination of Origin, Scientific and Ancestral Knowledge, Waste Management and Use, and Jima. Discussion: This knowledge management model aims to guide small producers to be more productive and competitive through the support of a facilitator. ©The authors ©Frontiers in Artificial Intelligence ©Frontiers Media SA.16 16 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Decision-making model in ancestral knowledge management: The case of the Raicilla in Mexico(2024); ; 42Scopus© Citations 5 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, University–Industry Collaboration: A Sustainable Technology Transfer ModelFaced with the pandemic caused by COVID-19, universities worldwide are giving a powerful response to support their communities. One way to provide support is via the collaboration between universities and industries, allowing the co-creation of knowledge that leads to innovation. Historically, universities, as knowledge-intensive organizations (KIOs), have produced knowledge through research. At present, its important contribution to countries’ economy is widely recognized through the development of new knowledge and technical know-how. Universities are a source of innovation for firms, which ultimately translates into social welfare improvements. The objective of this research is to analyze the university–firm linkage. The methodological strategy is carried out using Bayesian networks through a model where the main elements of university–industry linking, which impact competitiveness and innovation, are identified and quantified. The technology transfer model shows that the most crucial processes are Technology Strategy, Value Proposal, Knowledge Management, Control and Monitoring, Innovation Management, Needs Detection, Knowledge Creation, New Products and Services, and Absorption Capacity. © 2021 by the authors. Licensee MDPI, Basel, Switzerland.1 18Scopus© Citations 29 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Intersection of Banking, Social Welfare, and Digital Transformation: The Mexican Case, a Latin American Perspective(Springer Nature Switzerland, 2025); 25 22