Terán-Bustamante, Antonia
Main Affiliation
Preferred name
Terán-Bustamante, Antonia
Official Name
Terán Bustamante, Antonia
ORCID
0000-0002-0240-5234
Researcher ID
GIR-9607-2022
Scopus Author ID
57221761294
46 results
Now showing 1 - 10 of 46
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Item type:Publication, Branding interno en una empresa de servicios en MéxicoEl objetivo de la presente investigación es analizar los procesos de branding interno de una empresa de servicios del conocimiento en México, de manera que estos permitan fortalecer sus ventajas competitivas a través del liderazgo de su capital humano. Lo anterior se logra a través de dilucidar si la capacitación y motivación hacia la marca influyen positivamente en el desempeño de esta. La estrategia metodológica es de tipo cuantitativo a través de herramientas estadísticas y de machine learning. La evidencia muestra que la alineación por parte de los empleados con los valores de la marca muestra un impacto positivo y significativo con su motivación a favor de la marca y el desempeño de esta. Los factores más significativos dentro de la dimensión de compromiso es el binomio capacitación y liderazgo de los jefes.1 14 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Buenas prácticas de gestión de la innovación en centros de investigación tecnológicaLos institutos y centros públicos de investigación (ICPI) juegan un papel estratégico en los Sistemas Nacionales de Innovación (SNI) al generar conocimiento tecnológico susceptible de ser transferido a la industria para, así, traducirlo en valor económico y social tanto para los usuarios y clientes como para la propia institución. La concreción de este potencial requiere que los ICPI adopten y ejecuten nuevas prácticas de gestión. de la innovación que les permitan optimizar sus procesos de creación, captación, transferencia y aplicación de conocimiento13 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, La industria farmacéutica en MéxicoEn este capítulo se presenta la caracterización de la industria farmacéutica mexicana, con enfoque específico en la competitividad de la industria biofarmacéutica25 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Patrones de consumo alimentario con enfoque socialmente responsable(Universidad del Zulia, Facultad de Ciencias Económicas y Sociales, 2024-01-01); Arango-Ramírez, Paola MiriamIt is possible for countries through socially responsible consumption, sustainable growth, and achieving goal 12 of the United Nations Agenda. Therefore, it is essential to know food consumption patterns to develop effective communication strategies; however, after the COVID-19 pandemic, consumption patterns were modified, focusing on health care and the environment, among others. This study aims to develop the segmentation of socially responsible food consumers according to their behavior patterns after the COVID-19 pandemic. An exploratory and cross-sectional study collected a sample of 834 adults from the metropolitan region of Mexico City. A segmentation analysis was performed by two-step cluster analysis: Hierarchical and k-means. Three segments of socially responsible consumers were identified: Those concerned about the environment and society, the rational, and health caretakers. Knowledge of the characteristics of these consumers can allow the development of appropriate marketing strategies and public policy programs that promote this consumption ©Revista de Ciencias Sociales (RCS). Facultad de Ciencias Económicas y Sociales. Universidad del Zulia8 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, SECI model of knowledge management: A thematic analysis with emphasis on agricultural organizationsObjective. This research aimed to identify the thematic trends in knowledge management through Nonaka and Tekeuchi's socialization, externalization, combination, and internalization (SECI) model. First, an analysis of the application of the model in general and then in the field of agriculture was conducted. Design/Methodology/Approach. A bibliometric analysis was performed, and 2201 indexed papers from the Scopus database between the years 1994 and 2024 were considered. The study used the authors' keywords to identify thematic trends through word co-occurrences. Results/Discussion. Thematic cores related to innovation and open innovation were identified. This model has experienced a notable boom in recent years. In the agricultural sector, knowledge creation and transfer represent a part of the model that has experienced increasing use. The importance of understanding and effectively using the model to drive innovation and sustainable development in agriculture was stressed. Therefore, it was proposed that knowledge be transformed into a source of knowledge. Conclusions. Despite the criticisms received, this paper highlights the lack of research on using the SECI model in agriculture and its relevance in advancing knowledge management research. Furthermore, the results point out that, for the agricultural sector, future research on knowledge management should focus on organizational learning mechanisms, social innovation, critical success factors, business processes, and job satisfaction. ©The authors ©Iberoamerican Journal of Science Measurement and Communication ©Pro-Metrics.Scopus© Citations 2 16 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Knowledge Management and Innovation in the Furniture Industry in Mexico(Springer, 2023); Knowledge is an asset for all companies. Consequently, learning and accumulating new knowledge over time constitute the essence of the innovation process. Thus, knowledge management is of the utmost importance. This research aims to analyze and propose a knowledge management model for innovation through Bayesian networks with machine learning techniques in the furniture industry. We develop a model where we identify and quantify the impact of critical factors on the generation of innovative value. The results show that the most relevant factors for optimal knowledge management in the furniture industry are suppliers, distributors, the enterprises’ business model structure, quality and risk management, strategic planning, value system model, national and international markets, e-commerce, and human capital. ©Springer ©The authors.5 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Thematic mapping of artificial intelligence in management: A bibliometric approach using co-word analysis (2015–2024)(Pro-Metrics, 2025); Objective: The objective of this study was twofold: first, to map the main themes in the literature on artificial intelligence in management, and second, to explore the relationships between these themes. Design/Methodology/Approach: A co-word analysis was performed on 15,835 articles indexed in Scopus (2015–2024), with the author’s keywords in the field of administration constituting the unit of analysis. The semantic network under consideration was constructed using the 50 most frequent terms, applying normalization by association and the Walktrap algorithm for cluster detection. Results/Discussion: The results of the analysis indicated that the extant literature was organized around three thematic groups. The first of these focused on conversational interfaces, the second on digital transformation, and the third adopted a computational approach. The thematic structure identified reflected a field in the process of consolidation, with a predominance of technical approaches and limited functional specialization. Conclusion: Contemporary research endeavors prioritized methodological development over strategic implementation in particular organizational contexts. These findings underscored the necessity for more comprehensive approaches that articulated technology, management, and governance. Moreover, they called for a future agenda that was oriented toward its adoption from sociotechnical perspectives. ©The authors ©Iberoamerican Journal of Science Measurement and Communication (Revista Iberoamericana de Medición y Comunicación de la Ciencia) ©Pro Metrics.22 66 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Transformación digital para la competitividad de las empresas(2024); <jats:p>La transformación digital es un proceso tanto tecnológico como sociocultural que involucra la adopción de tecnologías digitales y modificaciones en los modelos de negocio y la estrategia de las firmas. La literatura que estudia relaciones entre la transformación digital y la competitividad de las empresas se incrementó en el periodo de postpandemia, sin embargo, las investigaciones antes de la pandemia son escasas, por lo cual el objetivo de esta investigación es analizar el efecto de la transformación digital en la competitividad de las empresas antes de esta crisis. Los datos que se utilizaron para el análisis son de las Encuestas Nacionales sobre Productividad y Competitividad de las Pymes en Sectores Estratégicos en México. El análisis se realizó en dos partes: I. geoestadístico para buscar clústeres geográficos de corte natural y II. estadístico mediante la regresión Ridge. Los resultados evidenciaron que tanto la transformación digital como la competitividad se distribuyen de manera desigual en los territorios; sin embargo, se encontró un efecto positivo de la transformación digital en la competitividad de estas. De acuerdo con lo anterior, se concluyó que las empresas que quieran aumentar su competitividad deben incrementar su transformación digital, por lo que los gobiernos deben continuar estableciendo políticas y programas de transformación digital en todos los sectores y en forma más equitativa.</jats:p>40 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Innovation and technological management model in the tequila sector in Mexico(2022); ; Scopus© Citations 2 2 8 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors(2024); ; López-Sánchez, Oziel<jats:p>This research aims to empirically examine the internal branding processes implemented by a global sports fashion firm to turn all employees into competent brand ambassadors. Brand-oriented training was hypothesized as an antecedent of salesperson brand identification and brand commitment, which drive brand-aligned behavior, the critical trait of employee brand ambassadors. These hypotheses were tested by surveying 141 corporate and retail employees of a global sportswear fashion brand's regional operations in Mexico. The principal conclusion is that brand-oriented training proves a significant driver of salesperson brand identification. Furthermore, brand identification drives brand commitment and brand-aligned behavior among all company employees, not just salespersons</jats:p>Scopus© Citations 1 22