Harnessing interactivity for online media outlets: Insights from Mexico’s digital landscape

Daniel Barredo Ibáñez; Díaz Cerveró, Elba; Karen Pinto Garzón

doi:10.1177/07395329241270458

Harnessing interactivity for online media outlets: Insights from Mexico’s digital landscape

Journal

Newspaper Research Journal

ISSN

0739-5329

2376-4791

Date Issued

2024

Author(s)

Daniel Barredo Ibáñez

Karen Pinto Garzón

Type

Resource Types::text::journal::journal article

DOI

10.1177/07395329241270458

URL

https://scripta.up.edu.mx/handle/20.500.12552/11533

Abstract

This study examines interactions between full-time members and web traffic across 137 Mexican online media platforms, as cataloged by Sembramedia in May 2023, focusing on the number of technological platforms and the type of interactivity involved. We used descriptive analyses and a structural equation model to test our hypotheses. Findings highlight the crucial role of human-to-content interactivity in shaping online media design and significantly influencing user content consumption patterns.