Emblema institucional de la Academia Mexicana de Pediatría
Journal
Revista Mexicana de Pediatría
ISSN
0035-0052
Publisher
Graphimedic
Date Issued
2025
Author(s)
Calva y Rodríguez, Roberto Guillermo
Ballesteros-del Olmo, Julio
Caballero Velarde, María Cristina
Cortes-Gallo, Gabriel
Chuck-Sepúlveda, Jorge
Hernández-Arriaga, Jorge Luis
Malagón-Valdez, Jorge
Fernández-Torrano, Manuel
Type
text::journal::journal article
Abstract
El emblema o logotipo es un diseño gráfico que representa la imagen corporativa e identidad visual de una marca. Es definido estrictamente como el diseño tipográfico, es decir, el diseño del nombre de la institución en sí. El logotipo tiene dimensiones, colores, formas, disposiciones específicas y reguladas del nombre de la institución. Su importancia radica en que se convierte en la forma visual, rápida y casi inmediata de imprimir en la memoria del público la imagen corporativa. En esta comunicación, se revisan los aspectos históricos del emblema de la Academia Mexicana de Pediatría y se realizan recomendaciones para su empleo. ©Los autores ©Mediagraphic ©Revista Mexicana de Pediatría.
An emblem or logo is a graphic design that represents a brand’s corporate image and visual identity. It is strictly defined as the typographic design, that is, the design of the institution’s name itself. The logo has specific, regulated dimensions, colors, shapes, and arrangements of the institution’s name. Its importance lies in the fact that it becomes a visual, rapid, and almost immediate way of imprinting the corporate image in the public’s memory. This article reviews the historical aspects of the emblem of the Mexican Academy of Pediatrics and offers recommendations for its use. ©The authors ©Mediagraphic ©Revista Mexicana de Pediatría.
An emblem or logo is a graphic design that represents a brand’s corporate image and visual identity. It is strictly defined as the typographic design, that is, the design of the institution’s name itself. The logo has specific, regulated dimensions, colors, shapes, and arrangements of the institution’s name. Its importance lies in the fact that it becomes a visual, rapid, and almost immediate way of imprinting the corporate image in the public’s memory. This article reviews the historical aspects of the emblem of the Mexican Academy of Pediatrics and offers recommendations for its use. ©The authors ©Mediagraphic ©Revista Mexicana de Pediatría.
License
Acceso Abierto
How to cite
Calva RRG, Ballesteros-del OJ, Caballero-Velarde C, et al. Emblema institucional de la Academia Mexicana de Pediatría. Rev Mex Pediatr. 2025;92(1):30-33. doi:10.35366/120767.