Mexican Consumers in a Cross Cultural and Intra Cultural Perspective
Journal
Food and Consumer Behavior: A Comprehensive Reference
Publisher
Elsevier
Date Issued
2026
Author(s)
Escalona-Buendía, Héctor B.
Pintor-Jardines, Aurora
Romero-Medina, Angélica
Carmona-Escutia, Rosa P
Type
text::book::book part
Abstract
Mexico's gastronomic diversity and culinary identity make its consumers an interesting group to study, whether exploring the country's internal diversity in intra-cultural studies, or its contrast in behaviors and food acceptance with respect to consumers from other cultures and countries. This chapter presents a review of the main works that have been carried out in intercultural and cross-cultural studies either within the country of Mexico or in studies comparing with other countries and Mexican consumers. © The authors © Elsevier.
License
Acceso Restringido
How to cite
Escalona-Buendía, H. B., Pintor-Jardines, A., García-Barrón, S. E., Romero-Medina, A., & Carmona-Escutia, R. P. (2026). Mexican Consumers in a Cross Cultural and Intra Cultural Perspective. In Food and Consumer Behavior: A Comprehensive Reference (pp. 119–133). Elsevier. https://doi.org/10.1016/b978-0-443-29139-5.00054-9