Key Fail Factors as Innovation Strategies to be avoided: a comparative study between Mexican and American Social Impact Startup under COVID-19 pandemic times
Journal
Norteamérica
ISSN
2448-7228
1870-3550
Date Issued
2022
Author(s)
Juan Mejía-Trejo
José Sánchez Gutiérrez
Type
text::journal::journal article
Abstract
<jats:p>Purpose: This study determines the key success and key fail factors (KSF-KFF) between Mexican and American social impact startups (SIS) in COVID-19 pandemic times, as the source of innovation strategies.
Methodology. It is based on an academic-empirical KSF-SIS framework questionnaire. The survey data was on 100 Mexican/300 American CEOs-SIS in Jan-Jun-2021. Covariance-Based Structural Equation Modeling (CB-SEM) determined the model's reliability/validity to confirm the KSF, and Fuzzy set Qualitative Comparative (fsQCA) to get the KFF.
Results. Five main factors that provide to the Mexican/American SIS innovation strategies for both KSF to be developed, and KFF to be avoided.
Originality. CB-SEM confirms the KSF to achieve the opposite condition, the KFF through fsQCA for Mexican/American SIS.</jats:p>
Methodology. It is based on an academic-empirical KSF-SIS framework questionnaire. The survey data was on 100 Mexican/300 American CEOs-SIS in Jan-Jun-2021. Covariance-Based Structural Equation Modeling (CB-SEM) determined the model's reliability/validity to confirm the KSF, and Fuzzy set Qualitative Comparative (fsQCA) to get the KFF.
Results. Five main factors that provide to the Mexican/American SIS innovation strategies for both KSF to be developed, and KFF to be avoided.
Originality. CB-SEM confirms the KSF to achieve the opposite condition, the KFF through fsQCA for Mexican/American SIS.</jats:p>