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  4. Érase una vez en Hollywood. La aventura de Walt Disney y el I Seminario de educación visual
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Érase una vez en Hollywood. La aventura de Walt Disney y el I Seminario de educación visual

Journal
Revista Páginas
ISSN
1851-992X
Date Issued
2023
Author(s)
Type
Resource Types::text::journal::journal article
DOI
10.35305/rp.v15i39.812
URL
https://scripta.up.edu.mx/handle/20.500.12552/9885
Abstract
In 1944, Walt Disney launched the Reading for the Americas project, an ambitious plan for literacy in Latin America promoted by the Office of the Coordinator of Internal Affairs (OCAIA), which tries to solve the idea of goodwill and neighborhood proclaimed by the United States in middle of war. This article aims to document an almost unknown chapter in this adventure: the organization of the I Seminar on Visual Education, which was designed from the Disney studios in Hollywood, outlined based on the Mexican experience and a precursor to initially literate adults of all of Latin America through the use of 16mm cinema. Through the compilation of specialized archives in Mexico and based on a chronological follow-up of the activities that took place in said seminar, two paradigms raised at this meeting became triggers for the failure of the Disney project and its implementation in the American continent: teaching methodologies and projection without a proper understanding of what that region really was, coupled with political propaganda that was tried to filter by any means in all areas.

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