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Author: search.filters.author.Shahidi, Niousha

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    Assessment of A Mobile Educational Coaching App
    (IGI Global, 2018)
    Shahidi, Niousha
    ;
    Tossan, Vesselina
    ;
    Cacho-Elizondo, Silvia
    This article explores which antecedents explain intentions to adopt a mobile coaching app. To that end, this study describes a coaching service designed to guide/encourage students throughout their studies in order to validate a new model of planned behavior based on the Technology Acceptance Model and the Goal-Directed Behavioral theory. The methodology included a short qualitative study and an online survey to examine the theoretical model which is based on scales tested in previous studies. The convenience sample is composed of students (Bachelor and Master/MBA) with the results analyzed using structural equation modelling to test the proposed model's causal structure. The results show different adoption patterns by gender and type of school. ©IGI Global
    Scopus© Citations 13  5
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    Cross-Cultural Effects in Adoption Patterns of a Mobile Coaching Service for Studies
    (IGI Global, 2021)
    Shahidi, Niousha
    ;
    Cacho-Elizondo, Silvia
    ;
    Tossan, Vessélina
    This study applied an adoption model, inspired by the Technology Acceptance Model (TAM) and Multipurpose Information Appliances Adoption Model (MIAAM), to compare key variables explaining adoption patterns of a mobile coaching app that guides and encourages students via a technology-based platform. This article constitutes a pioneer effort to compare adoption behaviors across a developed country and an emerging country (France and Mexico) with differences in level of use of mobile apps. A multi-group structural equation modelling approach was used to test the causal structure of the conceptual model. Results confirmed significant differences and similarities across samples and identified critical factors. Perceived usefulness was found to be the most important driver with mediating effects. Organizations implementing coaching services with an improved perceived usefulness could boost their adoption rates.
    Scopus© Citations 3  47  2
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    Giving Up Smoking Using SMS Messages on your Mobile Phone
    (IGI Global, 2015)
    Cacho-Elizondo, Silvia
    ;
    Shahidi, Niousha
    ;
    Tossan, Vesselina
    The current tendency to use cell phones or other mobile devices for healthcare purposes offers a huge opportunity to improve public health worldwide. In that direction, mobile devices make it easier to offer coaching services through text/video messages, to support individuals trying to break addictions such as smoking. Given that use of such services is still low in France and other countries, it is important to have greater understanding of what leads users to adopt them. Therefore, we propose and validate an explanatory model for the intention to adopt a mobile coaching service to help people to stop smoking. This chapter uses the concepts of vicarious innovativeness, social influence, perceived monetary value, perceived enjoyment, and perceived irritation. ©IGI GLOBAL
    Scopus© Citations 5  14  1
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    Intention to Adopt a Text Message-based Mobile Coaching Service to Help Stop Smoking: Which Explanatory Variables?
    (2013)
    Cacho-Elizondo, Silvia
    ;
    Shahidi, Niousha
    ;
    Tossan, Vessélina
    Cell phones make it possible to offer coaching services through text/video messages, to support users trying to break addictions. Given that use of such services is still low in France, it is important to have greater understanding of what leads users to adopt them. Therefore, the authors propose and validate an explanatory model for the intention to adopt a mobile coaching service to help people to stop smoking. This article uses the concepts of vicarious innovativeness, social influence, perceived monetary value, perceived enjoyment, and perceived irritation.
    Scopus© Citations 9  39  1
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    Behavioural intention to use a contact tracing application: The case of StopCovid in France
    (2022)
    Shahidi, Niousha
    ;
    Tossan, Vessélina
    ;
    Bourliataux-Lajoinie, Stéphane
    ;
    Cacho-Elizondo, Silvia
    This research aims to study citizens' intention to download and use the COVID-19 tracing app in France. The theoretical framework considered the theory of technology acceptance model, the theory of goal-directed behaviour, and the theory of privacy to explain the intention to use the COVID-19 tracing app. The methodology included an online survey to examine the theoretical model, which was tested using structural equation modelling. The results show that anticipated emotions, perceived usefulness, privacy concerns, and perceived permission sensitivity significantly contribute towards the intention to adopt the StopCovid app. Subjective norms and goal desire do not exert a direct impact. These findings provide both theoretical and practical implications by adding the extrinsic social value dimension to the analyses of the StopCovid app and presenting antecedents for enhancing its design and safety.
    Scopus© Citations 14  15  1