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Leveraging Strategic Planning to Navigate Volatile Environments
(Palgrave Macmillan, Cham, 2023)
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Periods of rapid change underscore the importance of Strategic Planning as a managerial lever for decision-making in the face of environmental volatility. This study examines the effect of two strategies implemented by a university as part of the strategic plan devised to respond to the COVID-19 pandemic. Student assessments of brand promise delivery and an updated corporate visual identity (CVI) are measured through an online survey (n = 288). Brand promise delivery has a substantive effect on the university’s reputation and brand advocacy, in both cases mediated by brand image and student satisfaction. The new CVI positively moderates the relationship between brand promise delivery and brand image. By focusing on the impact of two marketing strategies, the study illustrates the cyclical nature of the Strategic Planning process, and how successive cycles of planning can benefit from the knowledge gained through empirical research. Managerial applications are suggested. ©The authors ©Springer.
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VAT Elasticities on Imports as a Lever to Forecast Collection: Mexico 2010–2021
(Palgrave Macmillan, Cham, 2023)
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Mata Mata, Leovardo
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Beltrán-Godoy, Jaime Humberto
This chapter obtained the elasticities of VAT collection with respect to merchandise imports classified in the 99 chapters of the International Harmonized System 2010–2021. Evidence of an equilibrium relationship, in the long run, was found by cointegration in a VEC model. The results show that sixteen chapters explain 82% of the value of imports with different elasticities which allows identifying the sensitivity of VAT collection in generating income from imports. The chapters that stand out are machinery and electrical material; mechanical devices, boilers, and their parts; goods related to land transport and its parts, and mineral fuels and their products. The elasticities can be a lever that contributes to a better forecast of tax government revenues, specifically of the second source of income. ©The authors © Palgrave Macmillan, Cham
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Looking Back at 2022: A Recovery or a Protracted Crisis?
(Palgrave Macmillan, Cham, 2023)
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The year 2022 was a turbulent time for the global economy because of the cumulative impact of the war in Ukraine, rapid spread of COVID-19 Omicron, record-breaking heat waves, and other macroeconomic shocks. The adverse situation was reflected in many industries, as operations were hampered by employee absenteeism, supply chain disruptions, and inflation. Inflation is seen as the most severe long-lasting damage from the pandemic together with the recessionary interest rate hikes central banks have implemented to control it. Inflation is analyzed as mainly a supply-side problem, caused by supply chain disruptions and companies that went out of business during the lockdowns. As a consequence, high interest rates have so far failed to dampen inflation, but have negatively impacted investment, consumption, tax collection, and public debt payment issues for several countries. This Introduction also includes a commentary of all chapters in this volume. ©The authors ©Palgrave Macmillan, Cham.
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COVID-19: An Opportunity to Explore Hybrid Work
(Palgrave Macmillan, Cham, 2023)
Mucharraz y Cano, Yvette
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Dávila-Ruiz, Diana
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Murcio Rodríguez, Ricardo
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Cuilty-Esquivel, Karla
Organizations need to rebuild themselves after the Great Confinement, and this chapter aims to analyze and address the effects of work during the lockdown and the characteristics of hybrid work by deconstructing the elements that led to its development and positioning. The background of work-from-home schemes during the COVID-19 crisis is discussed, acknowledging the challenges involved when these schemes were pushed to the limit. We propose to define hybrid work as the combination of work in and outside the office, where space, time, and home intersect thanks to the use of technology. This chapter presents a review and discussion of the human, technological, and organizational levers of the emergent hybrid work schemes as experienced by companies and their employees during the pandemic. Besides the approach to defining the concept, the intended contribution is to put “hybrid work” into practice in organizations and highlight its importance in talent attraction and retention. ©The authors ©Palgrave Macmillan, Cham.
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Co-Creating Value Through People-Centered Leadership: Lessons Learned from the COVID-19 Crisis
(Springer Nature, 2023)
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COVID-19 has represented a crisis and a turning point in business dynamics. The lockdown forced people to work from home in a more flexible and technologically intensive manner. Now, well into the post-COVID-19 lockdown phase, there are numerous challenges for organizations, particularly, a person-centered leadership that may drive the co-creation of value through greater flexibility, optimal technology use, efficiency, and collaborator well-being. In this framework, adhocracy is proposed and discussed as a model to build work communities that respond to the needs of the post-pandemic lockdown world. ©The authors
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