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La hospitalidad en el indicador financiero CAT
(Hospitalidad ESDAI, 2015)
Torres Mondragón, Georgina E.
;
Campus Ciudad de México
In the current, plural and diversified society, the provision of services is an essential element for any enterprise, either private or governmental, looking to meet a need or information to the customer. The relationship between the service provider and the customer is very important in order to achieve a quality service and, in the specific case of finance, even that is customized. In this sense, this relationship can be based on hospitality, which plays a significant role in order that an institution achieve better results in its productivity and profitability to differentiate itself from other companies. In particular, financial institutions provide services to the public to guard, lend and invest money. The information provided by these institutions to its users regarding the transactions made and the application of indicators in a proper, clear and truthful way becomes an opportunity of doing it with hospitality, having a positive future impact on loyalty and yields of the users towards the institution. One of these financial indicators is the Total Annual Cost (TAC), allowing users to know the total cost of a loan, and through the publication of this information, or by making it known by an official of the institutions, hospitality is provided. By linking hospitality with this financial indicator, users can improve financial education and consequently carry out a proper decision making when choosing a financial product.
27 142
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Alimentos convenientes
(Hospitalidad ESDAI, 2005)
Campus Ciudad de México
New consumer's attitudes and life styles result in changes in the food industry and in self-service store business. Today, preserved and processed foods are a fundamental component in the diet, mainly for urban population. There is a new way of selecting menus both in homes and restaurant industry, supporting the development of a processed food industry, known as convenience foods, incorporating a technology that allows an easier handling both in their preparation and their consumption. Thus, there are cooked and pre-cooked foods. The higher market presence of this type of foods is due, among other factors, to a fuller integration of women in the labor world. The most noticeable consumption trend for this type of foods has its origin in Europe and the United States. There is already a clear leaning in Mexico towards this type of consumption, mainly in urban areas. One of the main reasons for this is its convenience, together with other factors (flavor, price and ease for microwave warming up). Other advantages include their long shelf life and their easy consumption. Shortcomings include difficulty to identify ingredient quantity and quality.
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El mercado del vacío cultural y las estrategias de dominio
(Hospitalidad ESDAI, 2004)
Ruíz Mendoza, Rocio
;
Campus Ciudad de México
Markets, traditional space of societies of consumption, have given rise to consumers who only go to markets to see what they can buy. These kinds of individuals become sheep in the hands of merchants. They are the potential consumers--not only of plastic in all its multiple versions, but also of ideas--in the «market of ideas», in the «political market» or in the «street market of culture». In all cases, it is about sub-products which sell the «facade» to clients who arrive with «empty bags»: the «open minded», indiscriminately open to the perception of their senses. The cause of such a panorama is found, principally, in the exile of reflection of human, personal and social life.
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