Revista Hospitalidad ESDAI

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    El poder del ícono visual en el material educativo.
    (Hospitalidad ESDAI, 2008)
    Fontanot Yarza, Grisel
    ;
    Campus Ciudad de México
    Throughout history, mankind has sought for ways of reproducing reality and ways of communicating. Thus the development of different codes, and, at the present time, images and sounds which have a great influence on human communication. Through 20 years of experience in education, both at the university level as well as technical training of restaurant and food services personnel I have been able to observe that many of the concepts that must be taught/transmitted are more easily understood when presented in visual images.
      38  176
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    El lenguaje y la eficiencia de las organizaciones
    (Hospitalidad ESDAI, 2005)
    Vázquez-Gómez, Rosa-Adriana
    ;
    Campus Ciudad de México
    ;
    Campus Ciudad de México
    Invasive and swift technological changes in every order of social and economic life, and the use of such changes to increase work efficiency in companies has praised spoken and written language as the outstanding tool allowing enterprises to fulfill their institutional objectives. Attention to this irreplaceable resource, human communication, has to do with the boom of constructivism oriented education. This has a foundation student's autonomy, upon the basis of what student knows and is able to develop. Verbal language is a premise to knowledge construction. Universities have echoed this trend and currently their curricula allow for those academic subjects promoting the exertion of reflection and expression.
      2  63
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    La lengua y el éxito profesional
    (Hospitalidad ESDAI, 2003)
    Refugio Pérez Paredes, María del
    ;
    Campus Ciudad de México
    This article is based on the role language plays mainly in work relationships at a professional level. It looks at how the domination of the language guarantees professional success, in that it permits the participants to establish a harmonic work relationship, and how, on the contrary, deficiencies in the language provoke professional failure, as the participants have communicative problems which affect the work relation. First we define the communicative act as an event in which there is a transmitter, a receiver and a-message which is transmitted in a channel using a code and thus a situation of communication is produced which affects the work relationship, with a specific intention. Then we analyse the complexity of the communicative event and the problems which arise from the coding, the decoding and the grammatical construction of the message. From there, the role, that language plays in the working environment (mainly professional), is determined and how our linguistic function leads to either professional success or failure; this is how professional success is directly linked to communicative success. Finally we look at the topic of the written language, we compare it with the oral language and observe the main problems which occur at this level and we also look at the occurrence of the written language in professional relationships.
      4  195