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    Item type:Publication,
    Ejecutivos de alto nivel, ¿humanamente formados?
    (Hospitalidad ESDAI, 2006)
    Chabaud Pous, Guadalupe
    ;
    Campus Ciudad de México
    The aim of the present essay is to explain and demonstrate that having Chief Executive Officers (CEO) equipped with a humanistic professional education is no longer a utopia, but a real need, a true imperative. Social paradigms have changed; the way of doing business and the way of being entrepreneur have also changed and these facts explain and justify the emergence of such need. If we take into consideration the ideal profile of the Chief Executive Officers that the modern organizations are looking for while hiring executives today, we can infer that only a carefully designed humanistic education, also described in this article, will guarantee the development and achievement of this kind of profile. Contemporary universities and colleges have to face an actualization challenge that can not longer be left aside and which involves an enormous social responsibility.
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