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    Mitos y realidades del liderazgo empresarial : ¿cómo construir al líder que necesitan las empresas de hospitalidad?
    (Hospitalidad ESDAI, 2018)
    Delgado Valdez, Juana Lilia
    ;
    Castillo-Villegas, Héctor Aníbal
    ;
    Campus Ciudad de México
    The hospitality industry is one of the strongest links in mexican economy, despite the volatility of national and international markets. Businesses related to hospitality requires to develop specific skills among those who deal directly with their users, in order to satisfy their expectations. But which are the characteristics of the leaders in the hospitality industry? This paper tries to raise awareness among hospitality industry ́s entrepreneurs, to make them to take better decisions and increase their companies efectiveness. We based our analysis on leadership concept; we presented successful leadership cases within the hospitality industry and we identified the qualities of these leaders, in order to profile the ideal leader for this industry, not only to keep the industries afloat in the face of any economic turbulence, but to give guarantee and security to their numerous users and service ́s providers.
      19  187
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    La función social del cine en tiempos de pandemia
    (Universidad Panamericana, Escuela de Comunicación, 2022)
    García Benítez, Carlos
    ;
    Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
    This paper proposes a series of reflections on cinema and how it was reconfigured during the Covid-19 pandemic in our country. Cinema, as an industry, brings together several spheres, among the most important of which are production, distribution and exhibition. In the latter, audiences play an important role. Since cinema first appeared, it has never ceased to amaze us with the different social functions it has fulfilled for audiences. However, with the arrival of the coronavirus, during the confinement, other functions seemed to reveal them-selves, in this text we propose some of them, in the in-terest of helping to think about cinema as a dynamic, vigorous communication phenomenon in the context of the pandemic and in the face of the so-called new normality.
      47  84