(Universidad Panamericana, Escuela de Comunicación, 2022)
Solís Salazar, Sofía
;
Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
This article makes a qualitative approach to the audiences of university women of cinema in digital plat-forms in the city of Aguascalientes. Its main purpose is to recover their appropriation of visual narratives, as well as to inquire about their perception of the current panorama of media coloniality and data colonization. This study inquires about stereotypes, roles and aspira-tional models of gender represented in the film material, as well as the opening to a new political positioning as spectators and users of other forms of exhibition to theatrical projection
