Ciencias Económicas y Empresariales

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El T-MEC como elemento de generación de confianza para la internacionalización de las empresas mexicanas
(2023)
Baker Pineda, Juan Carlos
;
Tovar García, Edgar Demetrio
The internationalization of companies allows them to access new markets and exploit other growth opportunities. There are several factors associated with a successful internationalization process, but research on these topics has been developed mainly in developed countries. For Mexico, whose international trade represents more than 80% of its GDP, understanding the elements that promote a successful internationalization process is essential. This thesis is made up of three chapters: the first analyzes the behavior of Mexico's trade with its partners in the U.S.-Mexico-Canada Agreement (USMCA), to establish the importance of foreign trade for our country. Subsequently, the literature on the internationalization of companies and trust as a success factor in these processes is discussed. The analysis of the literature suggests that trust, especially for companies originating in developing countries, is indeed a crucial factor in internationalization. To test these ideas, a third chapter presents a quantitative analysis (through a regression analysis to establish the correlation between some variables representative of trust and the internationalization of companies) and a qualitative analysis (through three case studies of Mexican companies to illustrate their internationalization processes). The research concludes that trust is a critical component for international business success. These conclusions can support a series of actions – for both private and public actors – to assist Mexican companies, especially small and medium-sized enterprises (SMEs), to capitalize on the advantage of the trade agreements that the country has negotiated, especially the USMCA.
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Resilience of the retail food supply chain and adaptability of customer delivery amid disruptions due to health contingency.
(2024)
López Dueñas, Araceli
;
Ramírez Nafarrete, Adrián
;
Núñez Rios, Juan Enrique
This thesis has been developed with a central focus on the food retail industry. Three main chapters are presented, each corresponding to research in the field of business sciences. These articles have been individually published in different journals. In light of some structural changes in companies during COVID-19, the starting point for the first chapter is the analysis of home delivery systems to reach end customers. The results showed how advancements in home delivery systems can be made by focusing on two fundamental factors: technology and personnel management. The second chapter presents a qualitative investigation using structured interviews focused on five entrepreneurs in Puerto Vallarta who operated home delivery systems during COVID-19 in 2020 from April to June. Findings show that one’s own systems and those through technological platforms generate positive externalities and, instead of being exclusive, can be complementary. The third chapter addresses how organizational factors and supply chain configuration can help medium-sized companies to be resilient in turbulent operating environments. This chapter aims to analyze the resilience of the company's supply chain under study and, through the application of system dynamics methodology, explain how organizational variables should be related to increasing organizational adaptation capacity. This final chapter is a case study of a company composed of several butcher shops in Puerto Vallarta, Mexico, with an analysis of weekly sales information over a five-year period corresponding to 2018-2022. This doctoral thesis is framed within applied business sciences, where various disciplines converge to address business management in dynamic and complex environments. Building upon the foundations laid by Michael Porter in his conceptualization of the value chain (1985) and Dixon's contributions (1994) to understand improvement trajectories when developing and utilizing home delivery systems in response to the pandemic, this study delves into the intersection between theory and business practice. An essential component of this research is using time series analysis techniques through descriptive statistics, which facilitate a detailed visualization of sequential information in the presented case study. Subsequently, with the application of system dynamics models based on the Jay Forrester's contributions (1990), a model is developed to demonstrate resilience capacity to face the unexpected event of COVID-19. The importance of multi-criteria decision-making supported by Bayesian optimization models is highlighted. This serves as a starting point for the model presented in identifying effective strategies in business management. This study addresses the inherent complexity of business management in a changing context, adopting an interdisciplinary approach that merges consolidated theories with advanced methodologies of analysis and modeling. It provides a comprehensive framework that offers models to organizations to enhance their responsiveness to unexpected events and changing markets, in line with the principles of engaged management scholarship.
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Study of Factors that Affect the Performance of Researchers in Mexican Private Universities
(2024)
;
Sánchez Garcia, Jaqueline Yvette
;
Ramírez Nafarrete, Adrián
The broad offer of private universities in Mexico increases the pressure for institutions to stand out for their quality. Pursuing national and international accreditations is a strategy frequently used by deans to position their institutions globally. However, reaching the quality standards defined by the accrediting bodies represents a challenge that requires important institutional efforts. This study focuses on improving institutional research, specifically through policy management. Our main objective is to identify the factors that, from the perspective of researchers, should be considered in the design of a research policy in private universities in Mexico. This is a frequently overlooked topic in research policy design, but highly relevant for decision-makers that want to reach institutional research goals while keeping researchers motivated. We designed a cross-sectional survey to identify the incentive preferences of researchers. We integrated a sample of 86 researchers of business and engineering areas of 10 private universities in Mexico. We analyzed the results of this survey through statistical methods, such as z-tests for differences in proportions and correlations tests, as well as Analytic Hierarchy Process (AHP) and System Dynamics (SD) methodological frameworks. Findings suggest that the institutional research strategy should be aligned to the mission and vision of the university. From the survey, we identified that age, rather than salary range and years of experience, influence researchers’ preferences of financial incentives over non-financial incentives, and that delay in receiving an incentive plays a relevant role in their preferences and decision-making process. We found that work-life balance, research funding, and institutional support, are the most valued factors in the design of an effective research policy from the perspective of researchers. Finally, based on the prioritization results, it is concluded that balanced strategies are relevant to improve the performance and well-being of researchers, to ensure the competitiveness of universities and increase their leadership. Simulation scenarios demonstrate how changes in key leadership variables may affect the research capacity. These findings can help to develop more effective policies that consider academic staff, promoting the sustainability of research as one of the pillars of academic excellence.
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Factores conductuales en la valuación de marcas: un enfoque de machine learning
(Víctor Miguel Morales González, 2025)
Morales González, Víctor Miguel
;
Dávila-Aragón, Griselda
;
Ortiz Arango, Francisco
La investigación propone una dinámica contemporánea del valor de marca desde una perspectiva integradora que vincula las teorías financieras clásicas con los enfoques conductuales y cognitivos. A partir de un modelo sustentado en análisis factorial confirmatorio, complementadas con algoritmos de machine learning y herramientas de explainable machine learning, en concordancia con los principios de las normas ISO 10668 e ISO 20671, estableciendo bases metodológicas para una valuación
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Gestión del agua: Una visión urbana y rural para el crecimiento económico de México.
(2025)
;
Briseño Ramírez, Hugo
;
Tovar García, Edgar Tovar
Water management faces a new global paradigm, driven by climate change, urban growth, competition among uses (domestic, industrial, agricultural, and energy), inefficient use, pollution, and obsolete infrastructure. As a limited resource, water has acquired strategic relevance, demanding comprehensive approaches that go beyond technical aspects to incorporate social, economic, and political dimensions. This thesis analyzes the role of water as a scarce and valuable economic resource, combining micro and macroeconomic perspectives. At the micro level, it studies the financial self- sufficiency of operating agencies and productive diversification in irrigation districts as indicators of efficiency and sustainability. At the macro level, it examines how water availability and quality affect subnational economic growth. The empirical analysis is based on three studies: 1) a panel database of 31 urban agencies (2017–2019) reveals that financial self-sufficiency is positively associated with domestic tariffs and operational efficiencies, and negatively with location in the southeast of the country; 2) a dynamic model for the 32 federal entities (2005-2020) shows that water availability is positively related to per capita GDP, though not to growth rates; and 3) in 86 irrigation districts, it is demonstrated that crop diversification improves water yield, with statistically significant effects. The findings confirm that the water problem in Mexico must be addressed as a comprehensive economic challenge, with implications for public management, applied economics, and water policy design.
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Factores asociados al valor de los activos
(2025)
Rivera Ramírez, José Carlos
;
Briseño Ramírez, Hugo
En esta tesis se exploran los factores asociados como variables relevantes de la generación de valor para los futbolistas delanteros profesionales, las empresas que cotizan en la Bolsa Mexicana de Valores, y las principales marcas a nivel mundial. Se llevan a cabo modelos logit ordenado, modelos de regresión con datos de panel y de mínimos cuadrados ordinarios. Se analiza la información del valor de mercado de futbolistas delanteros profesionales a nivel mundial, obtenida de la plataforma Transfermarkt.de; del valor de las empresas que cotizan en la Bolsa Mexicana de Valores, obtenida de Factset; y del valor de las principales marcas a nivel mundial, obtenida de la plataforma Interbrand. Se concluyen las variables que tienen una relación significativa, tanto positiva como negativa, con los activos analizados. Este estudio contribuye a la toma de decisiones de inversión con base en los generadores de valor o value drivers de los activos en cuestión, con una perspectiva de maximización del valor.
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Gestión Estratégica en la Deserción por Rendimiento Académico en una Universidad Privada
(2024)
;
Rodríguez Magaña, Alejandro
University desertion continues to be a challenge for the directors of Higher Education Institutions worldwide. It not only harms the mission of the institutions, but also the income and quality indexes. Therefore, identifying the reasons that lead students to abandon their studies today will serve to understand the phenomenon and implement more effective policies to reduce it. This study aims to contribute to the research of private universities, particularly with a preventive and reactive management model to strengthen retention and address dropout. The main objective is to know the factors that prevent students from dropping out and to reflect on the implementation of appropriate mechanisms to reduce dropout according to the context of the institution. A review of the scientific production of the years from 2018 to 2023 on the factors of dropout and methods used to address them was conducted. Subsequently, 27 semi- structured interviews of a universe of 28 students who were at risk of dropping out were conducted to learn about the causes from their perspective. The results were analyzed through constant comparisons according to grounded theory. The findings suggest the potential of approaching students through programs that help them to overcome their difficulties. Based on these findings, the implementation of the Academic Improvement Program applied to 12 young people who did not achieve academic performance was evaluated. The evaluation was carried out using the Most Significant Path technique. The main changes manifested in the students are: in their personal development and growth and recovery of emotional balance. Finally, based on these results, academic policies and the design of preventive and reactive management models to reduce desertion are proposed, which will serve as a practical framework for other institutions in similar contexts and for the literature on the organizational management of universities.
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Resilience of the retail food supply chain and adaptability of customer delivery amid disruptions due to health contingency.
(2024)
López Dueñas, Araceli
;
Ramírez Nafarrete, Adrían
;
Núñez Rios, Juan Enrique
This thesis has been developed with a central focus on the food retail industry. Three main chapters are presented, each corresponding to research in the field of business sciences. These articles have been individually published in different journals. In light of some structural changes in companies during COVID-19, the starting point for the first chapter is the analysis of home delivery systems to reach end customers. The results showed how advancements in home delivery systems can be made by focusing on two fundamental factors: technology and personnel management. The second chapter presents a qualitative investigation using structured interviews focused on five entrepreneurs in Puerto Vallarta who operated home delivery systems during COVID-19 in 2020 from April to June. Findings show that one’s own systems and those through technological platforms generate positive externalities and, instead of being exclusive, can be complementary. The third chapter addresses how organizational factors and supply chain configuration can help medium-sized companies to be resilient in turbulent operating environments. This chapter aims to analyze the resilience of the company's supply chain under study and, through the application of system dynamics methodology, explain how organizational variables should be related to increasing organizational adaptation capacity. This final chapter is a case study of a company composed of several butcher shops in Puerto Vallarta, Mexico, with an analysis of weekly sales information over a five-year period corresponding to 2018-2022. This doctoral thesis is framed within applied business sciences, where various disciplines converge to address business management in dynamic and complex environments. Building upon the foundations laid by Michael Porter in his conceptualization of the value chain (1985) and Dixon's contributions (1994) to understand improvement trajectories when developing and utilizing home delivery systems in response to the pandemic, this study delves into the intersection between theory and business practice. An essential component of this research is using time series analysis techniques through descriptive statistics, which facilitate a detailed visualization of sequential information in the presented case study. Subsequently, with the application of system dynamics models based on the Jay Forrester's contributions (1990), a model is developed to demonstrate resilience capacity to face the unexpected event of COVID-19. The importance of multi-criteria decision-making supported by Bayesian optimization models is highlighted. This serves as a starting point for the model presented in identifying effective strategies in business management. This study addresses the inherent complexity of business management in a changing context, adopting an interdisciplinary approach that merges consolidated theories with advanced methodologies of analysis and modeling. It provides a comprehensive framework that offers models to organizations to enhance their responsiveness to unexpected events and changing markets, in line with the principles of engaged management scholarship.
Some of the metrics are blocked by your
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Study of Factors that Affect the Performance of Researchers in Mexican Private Universities
(2024)
;
Sánchez García, Jacqueline Yvette
;
Ramírez Nafarrete, Adrián
The broad offer of private universities in Mexico increases the pressure for institutions to stand out for their quality. Pursuing national and international accreditations is a strategy frequently used by deans to position their institutions globally. However, reaching the quality standards defined by the accrediting bodies represents a challenge that requires important institutional efforts. This study focuses on improving institutional research, specifically through policy management. Our main objective is to identify the factors that, from the perspective of researchers, should be considered in the design of a research policy in private universities in Mexico. This is a frequently overlooked topic in research policy design, but highly relevant for decision-makers that want to reach institutional research goals while keeping researchers motivated. We designed a cross-sectional survey to identify the incentive preferences of researchers. We integrated a sample of 86 researchers of business and engineering areas of 10 private universities in Mexico. We analyzed the results of this survey through statistical methods, such as z-tests for differences in proportions and correlations tests, as well as Analytic Hierarchy Process (AHP) and System Dynamics (SD) methodological frameworks. Findings suggest that the institutional research strategy should be aligned to the mission and vision of the university. From the survey, we identified that age, rather than salary range and years of experience, influence researchers’ preferences of financial incentives over non-financial incentives, and that delay in receiving an incentive plays a relevant role in their preferences and decision-making process. We found that work-life balance, research funding, and institutional support, are the most valued factors in the design of an effective research policy from the perspective of researchers. Finally, based on the prioritization results, it is concluded that balanced strategies are relevant to improve the performance and well-being of researchers, to ensure the competitiveness of universities and increase their leadership. Simulation scenarios demonstrate how changes in key leadership variables may affect the research capacity. These findings can help to develop more effective policies that consider academic staff, promoting the sustainability of research as one of the pillars of academic excellence.
Some of the metrics are blocked by your
consent settings
El T-MEC como elemento de generación de confianza para la internacionalización de las empresas mexicanas
(2023)
Baker Pineda, Juan Carlos
;
Tovar García, Edgar Demetrio
The internationalization of companies allows them to access new markets and exploit other growth opportunities. There are several factors associated with a successful internationalization process, but research on these topics has been developed mainly in developed countries. For Mexico, whose international trade represents more than 80% of its GDP, understanding the elements that promote a successful internationalization process is essential. This thesis is made up of three chapters: the first analyzes the behavior of Mexico's trade with its partners in the U.S.-Mexico-Canada Agreement (USMCA), to establish the importance of foreign trade for our country. Subsequently, the literature on the internationalization of companies and trust as a success factor in these processes is discussed. The analysis of the literature suggests that trust, especially for companies originating in developing countries, is indeed a crucial factor in internationalization. To test these ideas, a third chapter presents a quantitative analysis (through a regression analysis to establish the correlation between some variables representative of trust and the internationalization of companies) and a qualitative analysis (through three case studies of Mexican companies to illustrate their internationalization processes). The research concludes that trust is a critical component for international business success. These conclusions can support a series of actions – for both private and public actors – to assist Mexican companies, especially small and medium-sized enterprises (SMEs), to capitalize on the advantage of the trade agreements that the country has negotiated, especially the USMCA.

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