Gutierrez-Renteria, Maria Elena
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Preferred name
Gutierrez-Renteria, Maria Elena
Official Name
Gutiérrez Rentería, María Elena
Alternative Name
egutierr
Main Affiliation
ORCID
Scopus Author ID
56451136100
Researcher ID
S-4737-2018

Research Output
Now showing 1 - 10 of 14
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MEDIA MANAGEMENT AND ECONOMICS RESEARCH IN LATIN AMERICA Challenges and Opportunities for Scholars in the Field

2019 , GUTIERREZ-RENTERIA, MARIA ELENA , Alan B. Albarran , Bozena I. Mierzejewska , Jaemin Jung

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Convergence in the Mexican Media Industry 2011

2013 , Santana, Josefina C. , Gutierrez-Renteria, Maria Elena

As in other countries, the majority of communications rms in Mexico face challenges and opportunities due to digital convergence. These have fostered convergence among some industry sectors, as well as changes in business models, related to the implementation of strategies designed to promote an active presence on the Internet and attract audiences (Albarran, 2010 , Chan-Olmsted, 2011 ; Grant & Wilkinson, 2009 ; Sullivan & Jiang, 2010 ). Well-considered strategies on the part of some Mexican entrepreneurs have even contributed to changing media consumption habits (Gutiérrez-Rentería, 2011b ).

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Elementos del mercado para comprender la dinámica de la industria mexicana de los medios de comunicación

2014 , GUTIERREZ-RENTERIA, MARIA ELENA

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Smartphone: usos y gratificaciones de los jóvenes en México en 2015

2017 , GUTIERREZ-RENTERIA, MARIA ELENA , Santana, Josefina C. , Martha Pérez-Ayala

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The Perspective of Value Orientation for the Shareholder and the Stakeholder: The Case of Corporate Governance in Media Companies

2017 , GUTIERREZ-RENTERIA, MARIA ELENA

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Classification of Mexican audiences by their interest in digital news content and socioeconomic characteristics

2024 , Gutierrez-Renteria, Maria Elena , Eccius-Wellmann, Cristina , Alfonso Vara-Miguel

The news industry faces challenges due to the global macro and microeconomic environment. The current digital situation leads to the study of the characteristics of the audience interested in news content products. The central aim of this research is to classify the main attribute interest in digital news content in Mexico of the audience’s market by the attributes of age group, education level, and income level. This research is based on a survey of 2,005 digital news consumers in Mexico, directed in 2022 by the Reuters Institute for the Study of Journalism at the University of Oxford for the annual Digital News Report Study. The statistical method used is data mining with decision trees that classify the audience by the attribute of interest in the news as the dependent variable and attributes of age groups, education level, and income level as independent variables. These findings confirm the segmentation of digital news consumers’ audiences. The classification in which the attributes of age groups, level of education, and income level are considered simultaneously concerning audiences’ interests indicates that some of the predictions made show that some attributes may not be significant in some subsets, except for age group. The lowest average interest in the news is between 18 and 24 years, and the highest average interest in the news, which is nearly very interested, has audiences over 35 years.

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Social and ethical aspects of media economics research

2019 , GUTIERREZ-RENTERIA, MARIA ELENA

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Social and ethical aspects of media economics research

2019 , Gutierrez-Renteria, Maria Elena , Alan B. Albarran

This work aims to contribute to research on media economics with a holistic vision, as suggested by Albarran (2017) and Godoy (2016), considering the importance of the ethical and social aspects in the media economy. The structure of the chapter is divided into four parts. Part one deals with the concept of the media firm according to the current digital environment of the industry. The second part deals with the role of ethics in media economy. The third part shows the media company links with the ethical aspects, while the final section includes the social aspects that have strong influence in the media economy in the 21st century. Finally, a research agenda is presented.

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19 Latin America

2020 , GUTIERREZ-RENTERIA, MARIA ELENA

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Media Management and Economics Research in Latin America

2018 , GUTIERREZ-RENTERIA, MARIA ELENA , Alan B. Albarran , Bozena I. Mierzejewska , Jaemin Jung

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