The Impact of Socially Responsible Medical Tourism Firms on Digital Consumer Behavior
Journal
Digital Transformation and Innovation in Organizations
Publisher
Springer Nature Switzerland
Date Issued
2025
Author(s)
Arrioja Castrejón, Edmundo
Type
text::book::book part
Abstract
Organizations’ efforts toward ethics, sustainability, and social responsibility have been increasingly scrutinized by their stakeholders and, particularly, their consumers as such efforts or lack thereof are determinants in their decision-making process. Advancing medical tourism into Industry 5.0 has a series of implications for business dynamics; the question is, how are digital consumers impacted by medical tourism firms’ socially responsible efforts? This study offers a series of propositions and a conceptual model to understand the implications of medical tourism firms engaging in corporate social responsibility (CSR) on digital consumers and contributes to the understanding of the latter regarding Consumers and Industry 5.0. ©The authors ©Springer.
License
Acceso Restringido
How to cite
López-Fernández, A.M., Arrioja-Castrejón, E. (2025). The Impact of Socially Responsible Medical Tourism Firms on Digital Consumer Behavior. In: Teran-Bustamante, A., Velázquez Salazar, M. (eds) Digital Transformation and Innovation in Organizations. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-90794-4_11