Business Leadership and Market Competitiveness

López-Fernández, Andreé Marie

doi:10.1007/978-3-030-03347-7

Business Leadership and Market Competitiveness

Date Issued

2019

Author(s)

Type

Resource Types::text::book

DOI

10.1007/978-3-030-03347-7

URL

https://scripta.up.edu.mx/handle/20.500.12552/1722

Abstract

Competitive paradigms, which are constantly being shifted, and turbulent environmental conditions, which today are a constant, tend to dictate rather than inform strategic decision making regarding an organization’s status quo and desired outcomes. As such, there is a need for organizational leaders to re-examine current practices. This book provides insight into business dynamics and the internal and external factors that, when strategically aligned, provide satisfaction, added value, and enhanced performance. ©2018 Palgrave Macmillan.