Corporate Social Responsibility Informing Business Analytics: New Standards for Engagement and Performance

López-Fernández, Andrée Marie

doi:10.1007/978-3-030-45521-7_12

Corporate Social Responsibility Informing Business Analytics: New Standards for Engagement and Performance

Journal

Entrepreneurship and Regional Development

Date Issued

2020-11-01

Author(s)

Type

Resource Types::text::book::book part

DOI

10.1007/978-3-030-45521-7_12

URL

https://scripta.up.edu.mx/handle/20.500.12552/4069

Abstract

The main objective of the study is to assess current settings of business analytics around the world in relation to social responsibility. The specific objectives include to analyze the ethical ramifications and norms applicable to business analytics; and, to propose a model that puts forth standards of practice congruent with both business strategic objectives and corporate social responsibility, to ensure effective stakeholder engagement and firm performance. To do so, a series of propositions and a conceptual model to illustrate the proposed association of constructs and variables is presented, as well as a discussion on the managerial implications of such association.