The micro-foundations of sustainable entrepreneurship: the role of individuals' pro-social identity and organisational pro-social identity
Journal
International Journal of Productivity and Quality Management
ISSN
1746-6474
1746-6482
Publisher
Inderscience Enterprises Ltd.
Date Issued
2023
Author(s)
Afshar Jahanshahi, Asghar
Bhattacharjee, Amitab
Hasan Polas, Mohammad Rashed
Type
Resource Types::text::journal::journal article
Abstract
The purpose of this study is to examine the effect of personal pro-social identity and organisational pro-social identity on sustainability-oriented entrepreneurial intention through the use of identity theory. Sustainability-oriented entrepreneurs are those who are able to identify and seize opportunities at the root of environmental dilemma. In order to identify who has more intention of becoming sustainability-oriented entrepreneurs, we investigated the direct effect of individuals’ pro-social identity (personal pro-social identity and organisational pro-social identity) regarding their intention of becoming sustainability-oriented entrepreneurs. Furthermore, we tested the indirect effect of individual identities on sustainability-oriented entrepreneurial intentions by mediating the role of public service motivation. Survey data from 235 Bangladeshi students, who received entrepreneurship training, indicates that individuals with a personal pro-social identity are more likely to translate positive desirability into sustainability-oriented entrepreneurial intentions. Furthermore, public service motivation is underlying mechanism for explaining the association between personal pro-social identity and sustainability-oriented entrepreneurial intentions. © 2023 Inderscience Enterprises Ltd.
How to cite
Jahanshahi, A. A., Bhattacharjee, A., & Polas, M. R. H. (2023). The micro-foundations of sustainable entrepreneurship: the role of individuals’ pro-social identity and organisational pro-social identity. In International Journal of Productivity and Quality Management (Vol. 40, Issue 2, pp. 149–170). Inderscience Publishers. https://doi.org/10.1504/ijpqm.2023.134270