Núm. 26, julio-diciembre (2014)

This article discloses the importance of measurement through Revenue management key indicators in hotels, obtained through knowledge of supply, demand and income from room sales within the industry. These indicators provide more and better elements for decision making regarding pricing, forecasting, knowledge of the competition, geographic and non-geographic hierarchy, benchmarking and understanding and interpreting the required reports of relevant sector information. The above mentioned factors allow determining that measurement for better decision making is not based on subjective factors, or due to a specific location, but due to objective measurable factors, which help to achieve better results in the establishment of rates, policies, special offers and predictions that help to better the position of hotels within tourist industry.