Núm. 26, julio-diciembre (2014)

This article discloses the importance of measurement through Revenue management key indicators in hotels, obtained through knowledge of supply, demand and income from room sales within the industry. These indicators provide more and better elements for decision making regarding pricing, forecasting, knowledge of the competition, geographic and non-geographic hierarchy, benchmarking and understanding and interpreting the required reports of relevant sector information. The above mentioned factors allow determining that measurement for better decision making is not based on subjective factors, or due to a specific location, but due to objective measurable factors, which help to achieve better results in the establishment of rates, policies, special offers and predictions that help to better the position of hotels within tourist industry.

The concept of hospitality is multifaceted and its essence is the care of others. Caring is not an accidental but a constitutive human activity. Hospitals are a place where one lives caring for others on a daily basis. In these institutions, caring guarantees human recovery and wellness. Hospitals do not only demand technical perfection, but also an ethical attitude and commitment in accordance to human dignity, especially toward those in a vulnerable state. This is where the nurse's care is transformed into a transcendent practice, because it is open to the other's perspective, "serving" as a means to achieve happiness.

This article describes the principles of communicational action and the conditions for a humanistic business management, committed to people and the construction of organizational meeting and fellowship spaces. It also explains the interdependent link between "saying" and" doing" in a process aimed at integrating people in responsible and "open to change" communities.

What is the guiding line of our lives today? What drives the younger generations towards their goals? On adaily basis, these issues causecontroversy in the media and social networks, and they are often answered in a subjective and heavily biased way in order to create false needs within the world population. Are we aware of the fundamental human value over the more pragmatic aspects? Apparently, this is unclear due to diverse situations now interacting. The purpose of this paper is to think about the meaning of human society invaded by materialistic approaches and the social media.

La creación y desarrollo de la Escuela de Administración de Instituciones ha sido un camino plagado de encuentros. Por sus aulas han pasado cerca de 2000 alumnas y un profesorado de alta experiencia, formado en las distintas ramas del conocimiento –Administración, Ciencias Aplicadas, Humanidades, Gastronomía y Servicios e Investigación–. Desde distintos ángulos del saber, estos profesionistas han incidido en la formación interdisciplinaria de las alumnas con un profundo sentido humano y siempre guiados por el liderazgo de las encargadas de las academias, la dirección académica y las directoras generales. Desde su fundación, en 1969, por San Josemaría Escrivá de Balaguer, la escuela se centró en la profesionalización de las actividades hospitalarias tomando como eje rector a la persona humana, y haciendo uso de los fundamentos humanísticos, administrativos, científicos y gastronómicos para atender a las necesidades de hospedaje y alimentos con los más altos estándares de calidad y eficiencia.Y así, el sueño de San Josemaría se ha concretado en la formación de mujeres que ejercen su liderazgo en empresas de todo el orbe y de distintos giros: hoteles, restaurantes, hospitales, instituciones asistenciales, comedores industriales, cruceros, centros de salud, entre otras. Fue un visionario en el sentido de que la globalización y la alta competencia entre las empresas buscan su razón de ser y su ventaja competitiva en el servicio dado por personas a las personas.

The connection of quality service with factors such as customer satisfaction, customer loyalty and employee satisfaction has given place to multiple research approaches, and has forced us to rethink the traditional concept and components of service. Hence, in light of these new perspectives, features and service components –such as its intangibility, simultaneous production and consumption, impossibility of standardization and its enduring character– are insufficient to analyze the process of provision and customer satisfaction, because we know that offering and receiving a service puts into play mainly human and psychological aspects which impact heavily on the quality of service, main organizational goal and fountain of profit. Services also occur in environments that involve physical components and atmosphere which can likewise result in waiting time and entertainment for clients.

The main objective of this paper is to present an overview of the entrepreneurial process considered as one of the approaches that allows a comprehensive and rigorous approach to creating micro and small enterprises as well as their initial development in order to increase their chances of success and lessen the chances of premature failures. It also highlights the importance not only of conceiving the preparation of a plan but also its evolutionary process in which as it advances it will gradually be transformed from a fuzzy idea to a company in operation with the possibility of consolidation.

Bread is an inspiration for both cooks and intellectuals. We offer here a brief reflection regarding the relationship of bread with the Christian habit of hospitality, ESDAI's reason to be. From the Book of Genesis, Christian teaching has been to feed the visitor, to receive him well with the intent of meeting his most urgent needs. In the Western world, the tradition of baking has its deep family, social and commercial roots. The religious, political and social contexts are also reflected in this noble food, which is a current representation of human labor.