The paper describes the 3-year process to update the Bachelor's Degree in Hospitality Management curriculum at ESDAI, a school founded 40 years ago and that has more than 1,700 graduates. The methodology used followed many of the recommendations of the Alfa-Tuning Project for Latin America and Europe.
The process enabled us to reinforce the following aspects: this Bachelor's Degree is very attractive for many women that desire to work with great professionalism in all the activities related to the hospitality industry; the student must have a special sensibility to recognize the dignity of any person and understand the value of service in a society imbued with utilitarian and individualistic criteria. The hospitality industry is changing continually, but the essence always remains "make people feel at home"
