Núm. 19, enero-junio (2011)

The paper describes the 3-year process to update the Bachelor's Degree in Hospitality Management curriculum at ESDAI, a school founded 40 years ago and that has more than 1,700 graduates. The methodology used followed many of the recommendations of the Alfa-Tuning Project for Latin America and Europe. The process enabled us to reinforce the following aspects: this Bachelor's Degree is very attractive for many women that desire to work with great professionalism in all the activities related to the hospitality industry; the student must have a special sensibility to recognize the dignity of any person and understand the value of service in a society imbued with utilitarian and individualistic criteria. The hospitality industry is changing continually, but the essence always remains "make people feel at home"

This article is based on the principal considerations for competition policy mainly in the World Trade Organization and the United Nations Conference on Trade and Development, as well as its contribution to economic development. It also explains the basic elements of these policies in developing economies and the way laws and institutions derive from them. It likewise identifies international rules proposed such as: Principles for international trade, intellectual property, national treaties, quantitative restrictions to trade, agreements on investment matters, antidumping and subsidy agreements.

At present, our educational culture is characterized by evaluation which is the main process which leads individuals, institutions and programs to excellence. It is the ideal opportunity for those who learn, to put their knowledge into practice and feel the need to defend their ideas and their knowledge. In evaluation it is fundamental to know the part it plays, its function, who it benefits, and finally at whose service it will be put. For this reason it must be a thoroughly transparent exercise which guarantees the knowledge of the criteria to be applied. As a natural activity, evaluation must be carried out from person to person, as a means of improvement, motivation and beneficial guidance to him who receives it. It must also be essentially just; otherwise it would be useless.

When New Spain was being Christianized, confrontation arose not only between different cultures and life conceptions, but also between two different ideas respecting deity. On one hand were the multiple Mesoamerican gods associated with corn and on the other, the Mediterranean God associated with wheat. Since they both are cereal grains of civilization, mothers of diverse cultures, the following questions arise: How does one join these two mentalities and effectively Christianize without eradicating corn? How did the missionaries practically achieve this endeavor? A lot of imagination must be put into this.

Daily cleaning is a necessary chore in order to maintain the original characteristics and functionality of materials. However it is important to think of a different way of doing it, taking into consideration the health of every person involved. It is convenient to be informed on what is implied in Green Cleaning techniques. One must take into consideration naturally made, non-toxic, biodegradable chemical products as well as technological advances in utensils and cleaning equipment. This new trend is a new way of filth elimination, the advantages and benefits of which we will be hearing more and more about. The Green Cleaning program is composed of various elements, which will be briefly mentioned along with the steps for its implementation.

This article holds mobbing to be a pathological human behavior manifested as a problem in the workplace due to a lack of respect for the dignity of the worker as a relevant element in the labor relationship. It highlights the characteristics of this inhuman phenomenon, so as to prevent, face and end this psychological abuse in the workplace. Advice is given on this matter. It likewise points out that these perverse acts are strengthened where the law of the strongest prevails. This is why we must ask and act upon the following questions: How to establish respect among individuals? What limits are there to our tolerance?

The articles published in the issue are noted, including one on the hospitality management curriculum at the Escuela de Administración de Instituciones de la Universidad Panamericana (ESDAI) in Mexico City, Mexico, one on competition and international organizations, and one on mobbing at work.